#NEWMUSIC: ED SHEERAN – “AZIZAM”

Get ready to immerse yourself in the enchanting world of “Azizam”. A Persian term of endearment that means “my dear” or “my beloved,” Ed’s new song is a return to joy, to light, to love and to fun!

“Azizam” began as a meeting of minds in the studio with Swedish/Iranian producer Ilya Salmanzadeh (Ariana Grande, Charli XCX, Ellie Goudling, Sam Smith). Driven by Ed’s relentless curiosity they soon realised how much Persian and Irish folk music have in common and how only Ed could set those influences in a pop context. The result is a hedonistic technicolor call to action to live the moment “in between the dancing lights” on the dancefloor until the Sun rises. A celebration of cross-cultural collaborations brought to life, this rhythmic pop song is about the universality of emotion.

Ed said…“Even though it’s completely different to anything that I’ve ever done before, Azizam feels familiar to me. I wanted to create a party atmosphere in a song and Ilya Salmanzadeh, who I worked with on the track, helped bring that to life. He was so inspiring to work with.”

In the video accompanying the single release, Ed embarks on a journey across the US and UK with a pink, heart-shaped balloon in tow. He takes in the sights of New York from an iconic yellow taxi, cruises through Los Angeles in a classic open-top car, and braves the elements in rural Massachusetts. Along the way, he leads a street party in New Orleans and makes stops in Boston and Nashville. And, of course, no trip would be complete without a visit to his beloved Ipswich Town FC. Watch Here

After closing the chapter on his Mathematics era, Ed Sheeran is finally back and stepping boldly into a fresh new phase for 2025. An artist who has continuously pushed himself, and his craft, into new territory, Sheeran has collaborated with producers and writers from across the globe on his upcoming album, which promises to be one of the years defining pop records (details of which will be released soon).