#SUPERBOWL: NEW DAVID BECKHAM BODYWEAR COLLECTION AD TO BE UNVEILED DURING “SUPER BOWL”
So will it be #COVERED or #UNCOVERED? Our Friends at H&M had a bit of fun building some hype around the new Spring Collection for David Beckham Bodywear at H&M giving Fans a chance to vote which of two TV Spots, directed by Drive Helmer Nicolas Winding Refn, will premiere during NFL Super BOWL XLVIII tonight. The Collection hit stores late last week.
Although we’re just a few hours away from knowing, let’s enjoy the Teaser:
But the question we really want to know is who the Fashion and British Football Icon is rooting for in the Super Bowl! “I’m on the fence”, Beckham revealed at a Press Junket in support of the Collection at H&M Times Square in New York City.
More on the Collection here.
(Photo credit: H&M)