#FASHION: SHEIN REVEALS REVEAL TOPSELLERS OF 2025

Global fashion and lifestyle retailer SHEIN has released its first-ever Canada Trends Report, offering an in-depth look at customer tastes and shopping habits in 2025. The report spotlights the distinct style preferences, top-performing categories, and lifestyle trends that shaped how Canadian shoppers across the country engaged with SHEIN throughout the year. 

NATIONWIDE TRENDS: WHAT CANADIANS SHOPPED MOST IN 2025 

Women’s apparel continued to dominate, with staple pieces like flare leggings, athletic skorts, and casual jackets leading sales in nearly every region. Earth tones, soft florals, and textured fabrics reflected a subtle nod to both urban and rural influences. Beyond fashion, Canadian shoppers showed strong interest in practical home and lifestyle products.  

Despite the country’s vast geography and cultural variety, these items consistently topped the charts across provinces and territories—proving that Canadians value style that fits their unique lifestyles and climates, while embracing a shared commitment to quality and versatility. 

• Women’s Workout Zipper Jacket 
• Earphone Cleaning Kit 
• Pet Adjustable Seatbelt  

TOPSELLERS BY PROVINCE

• Quebec loved Festival Wear: MISSGUIDED Sequin Animal Print Shorts, SHEIN BAE Leopard Print Sheer Mesh Top, SHEIN PETITE  Leopard Jersey
• Ontario loved athleisure with the GLOWMODE FeatherFit™ Zip Up Jacket
• In British Columbia, men loved the Manfinity Button-Up Shirt
• Alberta loved the Western Knee-High Boots
• The Prairies loved a Fishing Graphic T-Shirt
• And, in the North, people loved the Cake Decorating Kit

MORE DETAILS BY NATION AND PROVINCE

Canada’s 2025 style landscape was defined by a diverse mix of practicality, comfort, and
regional expression. From Ontario’s every day, on-the-go dressing to British Columbia’s
lifestyle-led ease and Quebec’s day-to-night polish, Canadian shoppers embraced fashion that
balanced function with individuality. Data also revealed distinct lifestyle signals, with the
territories emerging as standout DIY hubs, while Ontario and Atlantic Canada led the way in pet-
focused accessories and everyday essentials.

Across provinces and territories, versatile layering, athleisure staples, and thoughtfully chosen
accessories were key themes that tied the country’s wardrobes together.

NATIONWIDE TRENDS: WHAT CANADIANS SHOPPED MOST IN 2025

Across the country, women’s apparel continued to lead sales, with staple pieces like flare
leggings, athletic skorts, and casual jackets leading sales in nearly every region. Earth tones,
soft florals, and textured fabrics reflected a subtle nod to both urban and rural influences.
Beyond fashion, Canadians also showed a strong appetite for practical home and lifestyle

products with items that simplify routines, support pets, and keep everyday spaces organized.
Despite the country’s vast geography and cultural variety, these items consistently topped the
charts across provinces and territories–proving that Canadians value style that fits their unique
lifestyles and climates, while embracing a shared commitment to quality and versatility.

● Women’s Workout Zipper Jacket
● Earphone Cleaning Kit
● Pet Adjustable Seatbelt

QUEBEC: WHERE STYLE SHIFTS FROM WORKDAY TO NIGHT OUT
Across Quebec, 2025 style reflected a confident balance between polished workwear and
statement-making evening looks. Tailored staples dominated daytime wardrobes, while bold
textures and prints took over after hours — pointing to a fashion culture that values versatility
and self-expression. Faux leather, brown suede, and animal prints emerged as defining
elements, reinforcing Quebec’s reputation as one of Canada’s most trend-driven provinces.

Top sellers included:

● Festival Wear: MISSGUIDED Sequin Animal Print Shorts, SHEIN BAE Leopard Print
Sheer Mesh Top, SHEIN PETITE Leopard Jersey
● Womenswear: Tailored Office Pants
● Women’s Jacket: SHEIN Frenchy Sleeveless Vest
● Footwear: Mid-Calf Boots
● Accessory: Brown Suede Bag

Quebec’s trends highlight a seamless blend of business-ready polish and party-forward
confidence, with shoppers embracing pieces that transition effortlessly from office hours to
evenings out.

ONTARIO: WHERE EVERYDAY FUNCTION MEETS TREND-LED MOMENTS
Across Ontario, 2025 style was shaped by the realities of busy, multi-purpose routines.
Shoppers gravitated toward versatile pieces designed to move easily through workdays,
errands, and time at home, with comfort and practicality remaining key priorities. At the same
time, Ontario shoppers showed a clear appetite for trend-driven and festive pieces, embracing
playful details and statement patterns that added personality to everyday dressing.

● Festival Wear: SHEIN Bae Polka Dot Corset Top, ROMWE Sequin Micro Shorts
● Womenswear: GLOWMODE FeatherFit™ Zip Up Jacket, DAZY Asymetrical T-Shirt,
Flare Leggings
● Footwear: White Sneakers, Chunky Heel Boots
● Accessory: Adjustable Shoulder Bag
● Pet & Lifestyle: Custom Pet Blankets, Pet Car Seat Belt, Water Resistant Dog Shoes

Ontario’s trends highlight a style sensibility rooted in practicality, with shoppers confidently
layering in trend-led and festive elements that reflect both daily life and celebratory moments.

BRITISH COLUMBIA: WHERE LIFESTYLE SHAPES STYLE
Across British Columbia, 2025 style was shaped by the region’s active, outdoors-aware lifestyle
and a fashion identity that blends practicality with effortless polish. Shoppers reached for pieces
that balance everyday comfort with light layering, from casual outerwear and utility-inspired
details to relaxed yet considered silhouettes that transition easily from urban streets to parks
and trails. At the same time, the province’s local fashion and creative communities helped drive
interest in texture and fashion-forward shapes.

Top sellers included:

● Womenswear: GLOWMODE FeatherFit™ Zip Up Jacket, Polka Dot V-Neck Dress

● Women’s Outerwear: DAZY Padded Vest
● Menswear: Manfinity Button-Up Shirt
● Footwear: Black Buckle Boots, Open Toe Sandals
● Accessory: Faux Leather Woven Bag

British Columbia’s trends underscore a fashion sensibility that values ease, adaptability, and
intentional design. Shoppers gravitated toward pieces that feel natural in daily life, with just
enough trend influence to keep looks current.

ALBERTA: WHERE STAMPEDE SEASON SHAPED STYLE
Across Alberta, 2025 fashion reflected the impact of Stampede season on how shoppers
dressed throughout the year. Top sellers point to an appetite for statement silhouettes and bold
details that work for large-scale summer events while remaining easy to style day to day.
Flowing skirts, structured layers, and standout accessories emerged as defining elements,
showing how event-driven dressing continues to influence everyday wardrobes.

Top sellers included:

● Festival Wear: Suede Fringed Skirt, Western Knee-High Boots, Silver Waist Chain
● Womenswear: Ruffled Maxi Skirt, Denim Jacket
● Footwear: Black Buckle Boots
● Menswear: Manfinity Button-Up Shirt
● Accessories: Cherry Bag Charm, Adjustable Shoulder Bag

Alberta’s trends highlight a style approach shaped by seasonal events, with shoppers
embracing bold, expressive pieces that feel relevant both during Stampede and beyond.

THE PRAIRIES: WHERE PRACTICALITY LEADS EVERYDAY STYLE

Across Manitoba and Saskatchewan, 2025 style was shaped by a focus on practicality and
everyday reliability. Shoppers gravitated toward familiar silhouettes and comfortable staples that
fit seamlessly into daily routines, prioritizing wearability over trend-driven statements. Easy
layers, graphic tees, and functional footwear dominated wardrobes, reflecting a preference for
fashion that feels approachable and dependable.

● Womenswear: Ruffled Maxi Skirt, Women’s Workout Zipper Jacket
● Women’s Outerwear: SHEIN EZwear Puffer Vest, SHEIN EZwear Teddy Vest Coat
● Menswear: Fishing Graphic T-Shirt
● Women’s Footwear: Loafers
● Accessories: Plaid Scarf, Black Belt with Gold Buckle

The Prairies’ trends highlight a grounded approach to style, with shoppers choosing clothing
and accessories that support everyday life while remaining easy to wear and familiar.

THE NORTH: WHERE FUNCTION SHAPES FASHION AND DIY THRIVES
Across Nunavut, Yukon, and the Northwest Territories, necessity led the way in 2025. Warm
layers, durable footwear, and compact accessories dominated shopping behaviour, reflecting
the realities of colder climates and active daily routines. At the same time, top sellers like cake
decorating kits point to a strong DIY culture, with shoppers embracing hands-on creativity and
self-expression at home.

Top sellers included:

● Womenswear: Hooded Puffer Jacket & Fleece-Lined Jacket
● Menswear: Drawstring Waist Joggers & Casual Lace-Up Sneakers
● Jewelry: Small Nose Studs
● Beauty: Point Tail Comb

● Home & Kitchen: Cake Decorating Kit

Northern Canada’s trends underscore how climate directly informs style, with warmth and utility
remaining essential — balanced by small, personal creative outlets that bring individuality into
everyday life.

ATLANTIC CANADA: WHERE COMFORT, PERSONALITY, AND PETS SHAPE EVERYDAY
STYLE
Across Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland & Labrador,
2025 style was shaped by comfort-first routines and a strong sense of personal expression.
Easy silhouettes, breathable fabrics, and relaxed footwear dominated wardrobes, reflecting
lifestyles centered around home, community, and day-to-day flexibility. At the same time, the
popularity of pet accessories points to how closely pets are woven into everyday life, influencing
both fashion choices and lifestyle purchases.

● Womenswear: SHEIN Lune Linen Blend Pants, Sport Zip Up Sweater
● Women’s Outerwear: Plaid Hooded Jacket, SHEIN EZWear Teddy Vest
● Menswear: Manfinity Tropical Short Sleeve
● Pet & Lifestyle: Custom Pet Blankets, Pet Car Seat Belt, Paw Print Memorial Kit, Cute
Floral Cat Harness
● Women’s Footwear: Slip-On Sandals, Wedge Sandals

Atlantic Canada’s trends highlight an approach to style that feels personal, lived-in, and
expressive. Comfort leads the way, individuality follows, and pets remain a natural part of daily
routines. As we celebrate the styles and must-haves that defined 2025, we’re already looking
ahead to the trends, colors, and everyday essentials that will inspire SHEIN shoppers in 2026.
We can’t wait to see how our community continues to express comfort, personality, and
creativity in the year ahead.

Check SHEIN for more inspired shopping!

About SHEIN:
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and
products from a global network of vendors at affordable prices. SHEIN remains committed to
making the beauty of fashion accessible to all, promoting its industry-leading, on-demand
production methodology, for a smarter, future-ready industry. To learn more about SHEIN, visit
www.sheingroup.com.

#SPOTTED: ADVENTURES AT THE SHEIN HAULIDAY MARKET NEW YORK CITY 2025

SHEIN quickly has become our style go-to and the more I mention it, more and more friends are coming out to express similar adoration of the brand!

Candidly speaking, since embracing the fashion giant a year ago, we have never heard more compliments about our looks, especially at tiff50, where every single outfit we wore was SHEIN! We can confirm a few celebrities gave us a thumbs up throughout various events we attended.

We love SHEIN’s quick straight-to-home delivery, the fashion-forward styles, the brilliant colour palettes, and agreeable price points. Being someone of unconventional measurements, I have found a literal godsend in the online retailer, offering diversity in sizing. It is liberating and revolutionary. I love that they have an extensive selection of pet clothing (I’m always looking for new looks for beanie!), plus houseware, gadgets and lifestyle products as well. I’ve bought my mom a few pieces here as well, and being a seamstress by trade, she can vouch for the quality of manufacturing.

Did you know SHEIN also offer bi-weekly financing of your purchases? You can breath easier this Hauliday season, staggering your payments!

We are proud to be an ambassador of the brand, And did you kmow that as of 2025, 37% of Canadians surveyed have shopped at SHEIN?

beanie and I were delighted to visit their Hauliday Market Popup, which took place a few weeks back in New York City’s Meatpacking District. The event brought out our festive spirit early with its cute activations, sweets, cocktails, and mocktails. In addition to getting a glimpse of SHEIN’S winter collections for Women, Men, Kids, and Teens. The highlights were their collaboration with reality TV queen JWoww, who not only graced us with her presence, but brought along her fanily and fellow Jersey Shore alumni, including Mike “The Situation Sorrentino, and Angelina Pivernick! Also showing support were Real Housewives of Salt Lake City star Whitney Rose, and Gia Giuduce (Real Housewives of New Jersey, daughter of Teresa). That was a lot of surprise starpower! Here we were, thinking we were simply going to look at clothing!

We were “wowed” by the JWoww collection’s sophisticated, yet accessible aesthetic. And we were floored by the SHEIN BAE collection, which is highlighted by daring silhouettes for the bold, confident woman. We saw lots of shimmer and sparkle, and we wouldn’t have it any way but!

See JWoww’s collaboration with SHEIN here.

Highlights from the SHEIN Hauliday Market:

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Some more highlights from our NYC Hauliday with SHEIN!

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beanie and I cease every moment. Always!

Visit SHEIN.COM for your own little Hauliday haul, and don’t forget to check-out their Black Friday Super Sale with big markdowns on hot items!

(Photo/video credit: Mr. Will Wong)

#FASHION: GLORILLA X SHEIN COLLECTION

Rap superstar GloRilla is turning up the heat in Canada with the launch of her exclusive GloRilla x SHEIN collection. This bold, 100-piece drop fuses unapologetic street style with fierce confidence and head-turning affordability.

Inspired by the contrasts of fire and ice, the collection reflects GloRilla’s dynamic persona, effortlessly cool, fearless and fiery. From sheer dresses and lace-up denim to statement pleated skirts and matching sets, each piece channels her signature “Big GLO” energy: bold, trend-driven, and built for self-expression.

The collaboration, available now through SHEIN ICON and MUSERA, two of SHEIN’s most popular trend stores, offers fashion lovers a lineup that’s straight fire, ready-to-wear looks that turn heads, set trends, and prove that confidence is the real accessory.

With prices ranging from $2 to $46, this drop delivers the quality, individuality, and edge fans expect from both GloRilla and SHEIN. It’s an exclusive edit made for those who don’t just follow trends – they make them.

As GloRilla said in the announcement, “I wanted to create something that embodies that Big GLO energy, pieces that make you feel bold, confident, and unstoppable.”

Shop GloRilla’s looks HERE

#TIFF25: MR. WILL PRESENTS OFFICIAL PARTNERS FOR THE 2025 TORONTO INTERNATIONAL FILM FESTIVAL

It’s Will Wong season, everyone! We are delighted to be back and at it in our thriving season as tiff50 is before us! We are so grateful for your many years of support. Having a loyal, passionate readership and following makes it all so worthwhile and we promise not to let you down! Team Mr. Will is ready to go, ready to deliver you reviews of all the hottest films to present at the Festival, and also stars, big and emerging to visit for the Festival!

Be sure to follow for all the updates:

Dave Baldwin (@dmabaldwin)

Amanda Gilmore (@gilmoreamanda)

Justin Waldman (@dubsreviews)

Nicholas Porteous (@picolas)

Mr. Will (@mrwillwong)

We are thrilled to present to you our amazing official partners for the Festival this year. We wouldn’t be able to bring you the Festival at the scale we do without their generosity and support. And there just might be something in it for you guys too! That’s why you need to be following on FB, IG and X.

CP24 – This will mark our 16th year contributing to CP24’s TIFF coverage. Stay tuned to Southwestern Ontario’s leading news channel for our exclusive sightings and updates, and as always we will be appearing live throughout the Festival. There may even be a beanie sighting! We’ll be on multiple times, starting with appearances on August 31, 2025 on Live at 5, September 4, 2025 and September 9, 2025 in the morning.

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GOOGLE PIXEL & GEMINI LIVE – Google Pixel is an official partner of TIFF ’25 and we are thrilled also to using this wonderphone for our TIFF coverage, including those “world famous selfies”! Together with its Circle Search to see what celebs are wearing (and hence, finding affordable dupes) and also Magic Editor to remove unwanted distractions from photos, this is the perfect phone for us! The star of the show will be Gemini Live on our phone, will help us quickly whip together a schedule for TIFF, plus which films suit our personal preferences!

HONDA CANADA – We are teaming-up with our friends at Honda Canada to drive a 2025 Honda Accord Touring Hybrid this year at TIFF. Where will our chariot take us? We soon will see! The midsize luxury sedan with a 2.0-litre, 4-cylinder, 16-Valve DOHC with Dual Variable Timing Control (VTC) engine, Luxury and purpose, a perfect drive for our every day and hectic lifestyle. Incredible fuel economy at 5.0/5.7/5.3 litres/100 km and a litany of active and passive safety features.

STARBUCKS CANADA – We are proud to partner once again with our longtime supporters once again. TIFF and PSL Season are synonymous with one another! The PSL is back for its 22nd year at Starbucks, while TIFF is celebrating its 50th anniversary. Fun fact – The PSL is the #1 limited-time offering in Starbucks history. New to the Fall menu this year are the Pecan Oat Cortado & Mini Everything Bagels!

HARBOUR SIXTY – This Toronto icon is known as THE SPOT that stars go to while in the City, to enjoy the creations of Chef Solomon Mason and team. After a gorgeous renovation and the introduction of new event spaces and superb Italian by Ariana, this icon is reborn and better than ever! Exceptional beef, ambience, and a top-tier dining experience.

FICOA – Situated in the heart of Little Italy, FICOA is re-defining Latin cuisine with an inspired flare under Chef Esau Garcia (Madrina Bar y Tapas), who is known for his Michelin-recognized work. Brunch, A la Carte and Tasting Menus are available, with a strong focus on their outstanding cocktails.

RADICI PROJECT – Also in Little Italy and founded by culinary power couple Chef Emiliano Del Frate (Don Alfonso) and Kayo Ito (Nobu), this beautiful spot fuses Italian and Japanese influences together for exquisite tasing experiences and more!

HELLO NORI – This sensation from BC quickly have made a splash in Toronto since arriving earlier this year, expanding already to a third location in the bustling downtown core. They are one of our favourites for delicious, elevated and fuss-free dining. We will never turn down a hand roll and nobody is doing it better than them! Their house Sake and Draft Matcha also are luscious.

OEB BREAKFAST CO. – The Brunch authority from Calgary has found a welcome home in Toronto, with two thriving locations in the City already. In addition, they are a returning official TIFF hospitality partner again this year. Hands down, our favourite spot to brunch at with the most drool-worthy poutines, blue plates, benedicts, and more.

ETIKET – After some amazing results last TIFF, we are delighted to partner again with this amazing results-driven skincare spa and boutique, selling rare and hard-to-find beauty products and fragrances. Proudly hailing from Montreal, and located at Toronto’s THE WELL, this is an experience unlike no other. Being able to go into the Festival with a fresh face gives us rejuvenation and confidence to approach this very hectic time.

SHEIN – This marks our first time collaborating with this online fashion giant, which has propelled to the forefront these past few years. Even before collaborating with them, I could not resist their chic designs and inclusive sizing. beanie even sports SHEIN. We look forward to showing-off some of our TIFF ’25 looks for you.

PALM SUNDAY – Combining technology, innovation and artistry, this hair salon on Harbord Street delivers not just a look, but a statement! They offer scalp assessments for individual scalp care, transformational hair cuts and colouring.

MANDY’S – The salad queens from Montreal continue to revolutionize the way Torontonians are eating, and well they are eating. Now serving breakfast, and also starring Smoothies, Bowls, and the best cookies too! Three very popular locations in Toronto, and two more to come!

Our top tips to surviving TIFF50!

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We told you there’d be something it it for everyone! One lucky reader will walk away a grand prize winner. Not only will we hand-deliver your prize to you during the Festival, you will win:

-$200 The Radici Project Gift Card
-$150 Ficoa Gift Card
-$100 Hello Nori Gift Card
-A VIP Brunch for 2 at OEB Breakfast Co.
-$25 Mandy’s Salads Gift Card
-$25 Starbucks Canada Gift Card
-Oversize Tote Bag from SHEIN

A value of over $650 CAN!

Throughout the Festival, stay tuned to our social media as there will be additional opportunities to win a $250 gift card at Harbour Sixty, $25 Starbucks Canada Gift Cards, and an OEB Breakfast Co. VIP Brunch as well! You won’t want to miss this!

To enter to win MR. WILL’S TIFF ’25 SURVIVAL PACK, “like” this post at MR. WILL ON FACEBOOK, IG or X. Tag a friend in the comments you’ll share some of the goodies with. Multiple entries permitted. You MUST be following on Social Media.

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You must be in the Greater Toronto Area or willing to coordinate a visit to pick-up your prize. You must be following on these channels.

Rules and regulations here.

#HORSERACING: MANSETTI DELIVERS IN THE 166TH RUNNING OF THE KING’S PLATE

It was a smashing day of racing at Woodbine Racetrack this past Saturday as North America’s most historic race, the 166th running of the King’s Plate took place, drawing a full house that witnessed MANSETTI upset the $1 million race in thrilling near wire-to-wire fashion.

What makes it even more impressive is that 20-year-old apprentice jockey Pietro Moran guided the victory for son and father duo Al & Bill Ulwelling, and Team Kevin Attard, who also won last year’s edition with filly CAITLINHERGRTNESS. Attard achieved a rare three-peat, winning three stakes on the card. It is reported that the senior Ulwelling had suffered a mild heart attack watching the race, but is now reported to be doing well. Moran, also was competing in the race with his father David, who rode eighth-place finisher WILLIAM T. It is said that this is historic first for a father and son both to be riding in the race.

Named after a Minnesota pizza shop, MANSETTI delivered for his backers with $38.70 on a $2 wager, keeping a fast-closing TOM’S MAGIC in second, with post-time favourite NOTORIOUS GANGSTER racing third. The score boosts the winner’s lifetime earnings to $689,872 in eight starts. The first runner-up is being pointed to the final jewel in the Canadian Triple Crown, the Breeders’ Stakes on September 28, 2025 at Woodbine.

$17,004,451 was bet on the card, an impressive number for the extended 13-race card which featured a whopping six stake races.

Other highlights include:

SHE FEELS PRETTY winning one of the meet’s marquee races, the Grade I E.P. Taylor, making her a perfect two-for-two at Woodbine, taking the Grade I Natalma here as a two-year-old for Lael Stables and top trainer Cherie DeVaux. John Velazquez re-teamed with her for the win, which earns her a spot in this Fall’s Breeders’ Cup. The remarkable Karakontie filly now has banked over $2.2 million.

GAS ME UP was full of fuel in the Grade II King Edward for Team Kevin Attard driving up to win under Flavien Prat for owners Ex-line Border Racing, Jawl, Kennedy & Ziesler. The five-year-old son of Hard Spun is proof of iconic Sam-Son Farm‘s lasting quality in breeding.

SIMCOE dominated the Grade III Bold Venture, one of two stakes scores that day for Rafael Hernandez, riding for Chiefswood Stable and Team Katerina Vassilieva. This marks the Uncle Mo gelding’s first stakes win.

TWO OUT HERO confirms the promise showed in his impressive debut, taking the Soaring Free for Gold Square LLC and Team Kevin Attard with Hernandez up. This was his groom Elaine’s first stakes winner ever. The War Front colt is being pointed to the Grade I Summer Stakes next month, a Breeders’ Cup Win-and-You’re-In race.

CORSIA VELOCE is a perfect two-for-two, like Two Out Hero after a win in the Catch a Glimpse Stakes for
Glenn Sikura (Hill ‘n’ Dale Farm) and Mario Serrani. Fraser Aebly was aboard the filly for the win, and she is conditioned by Team Josie Carroll. The promising Practical Joke filly looks Natalma Stakes-bound next month.

Photos on this X thread.

Video highlights, including beautiful sights and sounds of the day:

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There were so many amazing activations on the day, including an installation by Coolab at the Hats & Horseshoes Party for DOWNTON ABBEY: THE GRANDE FINALE, in theatres September 12, 2025 via Focus Features and Universal Pictures Canada! Invited guests enjoyed a lavender-licious Downton Martini inside the Paddock Party!

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… and for everyone asking, beanie and I both were styled by SHEIN. Was stopped several times throughout the day about this!

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Also, don’t forget to check-out our appearance on America’s Best Racing Live! (36-minute mark):

Did you also see who was in attendance?

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The second jewel of the Canadian Triple Crown, the Prince of Wales Stakes, runs at Fort Erie on September 4, 2025.

(Photo/video credit: Mr. Will Wong)

#FASHION: SHEIN X SCHEANA SHAY COLLECTION

SHEIN, the global fashion and lifestyle online retailer, has joined forces with television personality, podcast host, author, and mom Scheana Shay. Best known for her role on Bravo’s “Vanderpump Rules,” Scheana expands her fashion footprint with a curated collection designed to make family dressing chic, fun, and affordable.

SHEIN x Scheana
The SHEIN x Scheana Collection, personally curated by Scheana, features coordinating styles for women, men, and kids. Inspired by her life as a mom and entertainer, the collection blends soft neutrals, flattering silhouettes, and playful cutouts. Each piece is chosen with versatility in mind – perfect for brunches, weekend getaways, and nights out.

“I’ve always loved SHEIN for their affordable and on-trend styles, so partnering with them felt like such a fun opportunity to embrace the ‘SHEINA’ name in a positive and playful way,” said Scheana Shay. “This collection feels so authentic to me, and I think my fans will love it – it’s stylish, elevated, and unapologetically me. I’m proud to offer pieces that feel put-together and easy to mix and match for the entire family.”

With prices ranging from $3 to $50, the collection reflects SHEIN’s commitment to delivering trend-forward fashion at an accessible price point. The SHEIN x Scheana Collection includes 110 pieces that make it easy for family members to coordinate while expressing their own individual style.

Available now exclusively at SHEIN, fans can shop the full collection at SHEIN.com and share their favourite looks using hashtag #SHEINxScheana.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.