#BOXOFFICE: “FIFTY SHADES OF GREY” IS DOMINANT A SECOND WEEK

For the second week in-a-row, FIFTY SHADES OF GREY has Moviegoers in handcuffs, dominating again the Box Office with $23.2 million from 3,655 theatres for Universal Pictures! Although it is noted that this is a 75% drop from its debut last weekend, this still is strong enough for a decisive lead. Domestically, it has grossed over $130 million already and just surpassed a phenomenal $300 million worldwide!

THE SPONGEBOB MOVIE: SPONGE OUT OF WATER lands in second, continuing what has been a strong run. It earns $16.3 million from 3,680 theatres in its third week for Paramount Pictures, surpassing $125 million thus far in North America.

KINGSMAN: THE SECRET SERVICE in its second week settles for Runner-Up with $15.8 million for 20th Century Fox, playing at 3,266 theatres. In two weeks it has grossed $66 million.

McFARLAND opens in fourth with $11.3 million for Disney, from 2,755 theatres. Critics gave the Film based on a True Story starring Kevin Costner, a v. good 77% on the Tomatometer. Audiences responded with an even better A CinemaScore.

THE DUFF debuts in fifth with a solid with $11.03 million from 2,575 theatres for eOne Films/CBS Films. Critics responded well with a 62% on the Tomatometer at Rotten Tomatoes and a great A- CinemaScore, which should bode well for a bit of word-of-mouth.

HOT TUB TIME MACHINE 2, just one of several debuts this weekend, opens in seventh with $5.8 million from 2,880 theatres for Paramount Pictures. Critics weren’t so kind with a rating of 14% on the Tomatometer, while Audiences were a bit more forgiving with a C- CinemaScore.

THE IMITATION GAME rounds-out the Top Ten with $2.5 million or The Weinstein Co./Elevaton Pictures, its fate at the Oscars in the Best Picture category to be determined shortly. This is its 13th week out.

#FIRSTLOOK: TRAILER FOR “MCFARLAND” STARRING KEVIN COSTNER + MARIA BELLO

If there’s anyone who belongs in a Sports Drama, it’s Kevin Costner. Have you seen this brand new Trailer for MCFARLAND, based on the inspiring true story of Coach Jim White‘s against the odds transformation a group of under-privileged students into a cross-country Championship Team.

Official Synopsis:
Inspired by the 1987 true story, “McFarland” follows novice runners from McFarland, an economically challenged town in California’s farm-rich Central Valley, as they give their all to build a cross-country team under the direction of Coach Jim White (Kevin Costner), a newcomer to their predominantly Latino high school. Coach White and the McFarland students have a lot to learn about each other but when White starts to realize the boys’ exceptional running ability, things begin to change. Soon something beyond their physical gifts becomes apparent—the power of family relationships, their unwavering commitment to one another and their incredible work ethic. With grit and determination, the unlikely band of runners eventually overcomes the odds to forge not only a championship cross-country team but an enduring legacy as well. Along the way, Coach White realizes that his family finally found a place to call home and both he and his team achieve their own kind of American dream.

See the Trailer:

Walt Disney Studios Motion Pictures Canada release MCFARLAND on Friday, February 20, 2015.

(Photo/video credit: Walt Disney Studios Motion Pictures Canada)