#FIRSTLOOK: CRUNCHYROLL LAUNCH COLLABORATION WITH APPING BY FORVIA TO STEAM IN CARS

Crunchyroll, the global brand fueling anime fandom, has announced a strategic collaboration with Appning by FORVIA, a leading automotive apps distribution platform, which will allow anime fans to stream their favorite anime series across select vehicles starting with BMW and MINI, and expanding across BMW Group, and 40+ automotive brands.

Through Appning, Crunchyroll will be available directly within connected car environments across global regions including Asia, Australia, Europe, India, Latin America, and North America, expanding anime access to Crunchyroll’s comprehensive library of more than 50,000 episodes of series and films and 25,000 hours of content. In BMW vehicles, Appning powers the in-app store and broader digital ecosystem, while TiVo powers the video content discovery experience, enabling passengers to explore personalized, curated Crunchyroll content.

“Today’s consumers expect their entertainment to be available wherever they are, including in their vehicle. With Crunchyroll coming soon to global automotive partners, the anime experience will be even more accessible on every journey. Through this collaboration with Appning, we’re glad to provide another way for this passionate, global fan community to enjoy their favorite anime.” said Brian McGarvey, SVP of Global Distribution and Business Development, Crunchyroll.

Available soon for global drivers, anime is more than just entertainment. Once fans fall in love with anime, they stick around. From a recent study, over half of Millennial and Gen X anime fans have stayed connected to anime for longer than a decade. For Gen Z, the impact is even more pronounced; more than 80% of teen anime fans consider anime to be a meaningful part of who they are. Over the next year, drivers of all ages will be able to take their favorite series everywhere by accessing Crunchyroll directly from their vehicle’s entertainment system.

Crunchyroll serves millions of global fans in more than 200 countries and territories. Subscriptions to Crunchyroll begin at $9.99*, offering fans unlimited access to a comprehensive and growing anime library, theatrical releases, events, games and so much more.

*Prices, content, and features vary by region and territory.

About Crunchyroll
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.

Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

About Appning by FORVIA
Appning, a brand of FORVIA, is a leading automotive apps distribution platform connecting OEMs and developers to build the future of connected cars. It powers 300+ apps across 40 car brands worldwide, reaching over 20% of accessible market share, and supports monetization through in app purchases, subscriptions and payments SDKs, all within a secure, OEM-controlled environment.