#FIRSTLOOK: 4DX AT TORONTO’S CINEPLEX YONGE & DUNDAS

By Justin Waldman for Mr. Will Wong

Yesterday morning members of the press were privileged enough to be the first Canadian audiences to try out the newest innovation for Movie experiences, 4DX. This new technology improves on the already established DBOX by making it much more a roller coaster ride than a slight massage and exhilarating experience. With the addition of wind, fog, snow, rain, and truly interactive movements either with the chair moving or it giving a slight jab like feeling during fight sequences it truly is the most immersive Moviegoing experience. However with that being said, the experience can be jarring for someone who does not know what to expect. It is recommended that you be at least three-and-a-half feat tall and that if you have any medical issues, including but not limited to back issues or suffer from seizures, this experience is not meant for you.

Moreover, I for one truly enjoyed everything that 4DX had to offer, it was one of the most immersive Movie experiences I have ever been part of. Throughout the Movie, it felt like the audience was literally attached to the characters that the action had happened to. There is also another warning that I learned from my viewing experience, going on a full stomach or having a pop that is not bottled or any form of food on your person is going to end in a disaster. 4DX is a roller coaster on steroids, in the best way possible, sure the experience may be a little jarring for some but if you can truly strap yourself in you will enjoy the ride.

Lastly, if you are not used to a format like DBOX or enjoy your movies without any form of distraction, 4DX is a perfect second viewing so you can pick up on Easter Eggs, experience things in a new way without losing any part of the movie or story telling. For me, everything 4DX had to offer is what I want from a premium Moviegoing experience, I can do without the food and alcohol being brought to my seat, but to experience truly being IN a Movie is always an adventure. Expand your movie going experience. The first ever 4DX is now open in Canada at Cineplex Cinemas Yonge-Dundas and VIP.

For a 3D showing in 4DX, the price tag is $24.99 but there is discounts on Tuesdays and then SCENE members discount.