toronto maple leafs
#FIRSTLOOK: LEGO CANADA X PRIME MONDAY NIGHT HOCKEY “CHAMPIONS ARE BUILT” MURAL
Today, LEGO Canada and Prime Monday Night Hockey unveiled their ‘Champions Are Built’ mural at Union Station in Toronto.
For one day only, Torontonians were invited to engage with several elements of the LEGO Canada and Prime Monday Night Hockey activation, including building parts of a LEGO® mural, engaging with one-of-a-kind LEGO models and more! LEGO Certified Professional Graeme Dymond and Head of Prime Video Canada, Mark Shopiro (seen above), shared a few words about the experience ahead of its public opening this morning. The activation will remain open to the public until 10 p.m. this evening.
Highlights:
About The LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
(Photo/video credit: Mr. Will Wong)
#SPOTTED: JOFFREY LUPUL AT TORONTO’S MAGNUM PLEASURE SHOP
He’s a Star of the Ice, and today he was a Star of Ice… Cream! The Toronto Maple Leafs’ Alternative Captain Joffrey Lupul was turning-up the heat over at the Magnum Pleasure Shop (11 Bloor Street West) today, doing a round of Interviews on premises. Shortly after 12:00 PM the doors were opened and a flood of Fans, primarily Female and dressed in their Leafs jerseys, came through the Shop getting a chance to meet the #19 Hunk. Make no mistake though, Fans big and small were accommodated as he graciously signed hats and jerseys for his youngest Supporters first.
Lupul is a Man of taste and as a fellow “Pleasure Seeker”, he dishes to me what he likes on his own customized Magnum Ice Cream Bar. “I put Maple Canadian Fudge, Popcorn and Chocolate on mine!”, he tells me as a crowd of Fans inched closer towards him.
Those of you who haven’t had a chance yet to check-out the Pop-Up Shop will be thrilled to know that based on its overwhelmingly positive reception (there are Line-ups out the door daily!), it will remain open now till the end of August. Even that still is not long enough as several hoping the Pleasure Shop will become a permanent fixture in the City. Myself included.
What did I put on my Ice Cream Bar? My taste buds went into overdrive with my combination of Sea Salt, Dark Chocolate, Coconut, Macadamia Nuts, Almonds and Chili Flakes, topped with a few Parisian Macaron Crumbs. Did I mentioned the real Gold Flakes sprinkled on top? TDF. To die for!
Follow Magnum Ice Cream Canada on Twitter here.
More Photos below:
See more of the recent Stars to visit the Magnum Pleasure Shop:
(Photo credit: Mr. Will Wong)
For advertising opportunites please contact mrwill@mrwillwong.com