#GIVEAWAY: ENTER TO WIN A YOGURTY’S GIFT CARD! | SUPPORT BREAST CANCER AWARENESS WITH “PINK VELVET”

To show their support for the Canadian Breast Cancer Foundation, YOGURTY'S has launched an amazing PINK VELVET flavour! 10% of proceeds from all sales will be donated towards the Cause. Also, this weekend (Friday, September 19 - Sunday, September 21, 2014) only, you can show your support too by purchasing a $1 Pinny or Button and those of you who visit your local YOGURTY'S wearing pink and supporting the Cause qualify for a chance to win thousands of dollars in prizes! And most of all, did ... Read more

#FUNDRAISING: MR. WILL + BILLY’S ALS ICE BUCKET CHALLENGE

Hey. I admit it. I had no idea what ALS was neither. As cliché as it is this late in the game, I decided to step-up to my terrible fear of being soaked. I can't swim. I tried learning as a Kid but floundered and never picked it up again. A couple weeks ago my friends at Woodbine Racetrack kindly sent me a Press Release advising me I had been challenged by my friend, Assistant Trainer Jeff "Skippy" Bowen to partake in the ALS Ice Bucket Challenge. I quickly read-up on ALS and was heartbroken ... Read more

#INTERVIEW: GIADA DE LAURENTIIS

You've been mesmerized by her incredible beauty and seduced by her Culinary delights on the Food Network, but Giada De Laurentiis is actually in Toronto to draw focus to an important cause close to all of our hearts. The Italian-born American Goddess is here to host Chef's Challenge: The Ultimate Battle for a Cure at the Toronto Congress Centre, the Event supporting a $4.5 million pledge to Mount Sinai Hospital with an emphasis on Women's Health and Cancers research. Although her Itinerary ... Read more

#FUNDRAISING: CARLY RAE JEPSEN IN TORONTO FOR DAVIDSTEA’S #CUPOFWARMTH CAMPAIGN AND BURT’S BEES “GUD” LINE

Carly Rae Jepsen gets a Heroine's Welcome Home in Toronto on Monday and this is your chance to meet her!  Jepsen is partnering with both Burt's Bees gud line of Natural Personal Care Products and DAVIDsTEA's #CUPOFWARMTH Campaign - the latter in aid of Hunger Relief Charities across North America.  For every cup of Tea sold, DAVIDsTEA will donate one cup of Tea to select Charities, with a goal of donating over 30k Cups of Tea to local Hunger Relief Shelters. Jepsen's Agenda on Monday, ... Read more

#FUNDRAISING: GIADA DE LAURENTIIS AMONG CHEFS TO COMPETE AT CHEF’S CHALLENGE: THE ULTIMATE BATTLE FOR A CURE

Originating in 2010, Chef's Challenge: The Ultimate Battle for a Cure takes place once again in Toronto's west-end next month. Coming to do good in support of Mount Sinai Hospital are a Who's-Who of Culinary Greats, headlined by the bubbly Giada De Laurentiis! The Event thus far has raised over $3 million towards the care and research of Women's Cancers.  The Top 50 Fundraisers will have a chance to compete alongside De Laurentiis even. This year's Roster of personalities include: − ... Read more

#SPOTTED: HILARY DUFF IN TORONTO FOR DURACELL’S “POWERING HOLIDAY SMILES” INITIATIVE FOR SICKKIDS

26-year-old Multimedia Mogul Hilary Duff is back in Toronto doing good for our City!  Although traditionally she has visited in December  in recent years to spend some quality time with BFF, E! Television Personality Leah Miller, Duff will be at SickKids Hospital later today handing-out toys to Children as part of Duracell's Powering Holiday Smiles Initiative.   The Campaign donates funds generated from battery purchases, towards  the Children’s Miracle Network.  Learn more about it ... Read more

#TORONTOBOUND: CHRIS ROCK & WILL ARNETT TO RETURN FOR “LAUGHTER IS THE BEST MEDICINE II” GALA IN SUPPORT OF TORONTO EAST GENERAL HOSPITAL

After raising over $3 million for the Toronto East General Hospital with Jerry Seinfeld, the Laughter is the Best Medicine Gala soon will be returning for a second time.  Returning as Master of Ceremonies is Will Arnett, who hosted the inaugural Event in April 2012.  More on that here.  The Hospital of course holds a dear place to Toronto's Arnett. His Father, Jim Arnett, served on the Board of the Hospital from 2002 through 2009. Headlining Laughter is the Best Medicine II is EMMY and ... Read more

#FUNDRAISING: “BIRTHDAY BREAST FEST” AT HARD ROCK CAFE

Here's a great cause worth supporting! Created in memory of Laurie Jean Chant-Sammy, who passed away in 2004 from Breast Cancer, Birthday Breast Fest is now into its fifth year. The Event is in support of Princess Margaret Hospital's Breast Cancer Research and Treatment programs. Birthday Breast Fest will feature many local Talents including: Rob Testa, THE iDENTiTY CRiSiS, Carmen Corcoz, Papa Dukes and the Truth, Jef Kearns, L’Rock, Shawn Kirkpatrick, Wendy Descollines, Oriana, Juice ... Read more

#FUNDRAISING: BOOK YOUR PHOTOSHOOT WITH MR. WILL FOR SICKKIDS

Hey Friends! Happy Holidays! Just a reminder that from now till the end of January, I'm raising a bit of money for the SickKids Foundation's Possibilities Fund, catering to the Hospital's most urgent needs. My initiative, Mr. Will's Collages for Kids,  requires only a $40 Donation and gets you an individual 10-15 minute Photoshoot with me in-and-around Toronto. Right now Tuesdays and Wednesdays are available only.  If you want to bring your Friends, Family and Pets in on the fun, by all ... Read more

#FUNDRAISING: “MR. WILL’S COLLAGES FOR KIDS” IN SUPPORT OF SICK KIDS FOUNDATION

In 2006, I was diagnosed with Thyroid Cancer and wouldn't have made it through without the amazing care of Mount Sinai Hospital.  In 2009 I gave-back by launching my Save Lives with Your New Profile Pic Initiative where together we contributed a generous donation to the Mount Sinai Hospital Foundation. It feels good to give and the SickKids Foundation supports a variety of programs which I stand behind firmly. I'm calling on you my Friends to take part in my latest Social Media Fundraiser, ... Read more