Remaining true to form, Paranormal Activity 4 opens big in its debut this weekend for Paramount Pictures. The Franchise which has grossed over $295 million prior in North America alone, earns $30 million with its latest from 3,412 theates. Made for only $5 million, the Horror uncharacteristically received negative Reviews unlike its well-received Predecessors, with 24% garnered on Rotten Tomatoes’ Tomatometer.
Ben Affleck’s Argo continues to performing outstandingly at the Box Office, sitting at number two this weekend with $16.7 million, now earning a total $45.5 million in two weeks. Its Cast continues to promote the factual Drama on the Talk Show Circuit with Bryan Cranston even hitting-up a far-reaching Audience including Viewers of Chelsea Lately this week. Even Wife of Affleck, Jennifer Garner, was on the Show promoting her own Film Butter, singing the Film’s praises recently.
Even though it slips to third spot this weekend, Taken 2 is still going strong in its third week, earning $13.3 million for Universal Pictures, just ahead of another former Champion in Sony Pictures’ Hotel Transylvania with $13.2 million.
Alex Cross opens in fifth spot with $12 million for eOne Films/Summit Entertainment/Lionsgate Films from 2,539 theatres. The Action-Thriller starring the unlikeliest of Combinations in Matthew Fox and Tyler Perry, might not have fared well with Critics (13% on the Tomatometer), but Audiences gave it an “A” CinemaScore.
Pitch Perfect continues to exceed expectations hanging onto the Top Ten in its fourth week at number right with a respectable $6.8million, while Looper rounds things out with with $4.1 million.
For advertising opportunites please contact mrwill@mrwillwong.com