#BOXOFFICE: MOVIEGOERS HEAD “ONE DIRECTION” LABOUR DAY WEEKEND

Moviegoers knew were headed in one direction and one direction only. Morgan Spurlock‘s One Direction: This is Us Documentary was a big hit at the Box Office this Labour Day weekend, the Sony Pictures release earning $17 million from 2,735 theatres. The Film about the World’s hottest Boy Band right now, received a 68% score on Rotten Tomatoes’ Tomatometer and Audiences absolutely loved it, giving it an A CinemaScore.

Slipping to second this weekend is The Butler with $14.7 million, after a two week reign atop the Box Office. The Historical Drama has now surpassed the $74-million mark for The Weinstein Co./eOne Films.

In third and still going strong is the hilarious Comedy, We’re the Millers which now in its fourth week earns $12;6 million for Warner Bros. The Film has now official grossed in excess of $109 million.

Lionsgate Films’ Spanish-language Comedy, Instructions Not Included is a surprise hit opening only in 247 theatres in fifth with $7.5 million.

The Mortal Instruments: City of Bones in its second week of release slips to seventh spot with $5.2 million, just surpassing the $20 million-mark for eOne Films/Sony Screen Gems. This lands just ahead of well-reviewed The World’s End with $4.7 million, good enough for eighth spot in its second week of release domestically for eOne Films/Focus Features.

Getaway starring Ethan Hawke and Selena Gomez debuts in eighth spot with $4/5 million from 2,130 theatres for Warner Bros. The Action-Thriller mustered only a 2% rating on the Tomatometer and Audiences gave it a C+ CinemaScore.

Rounding out the Top Ten is Percy Jackson: Sea of Monsters with $4.4 million in its fourth week  for 20th Century Fox.