#FIRSTLOOK: NATALIE GROSSI APPOINTED AS SENIOR DIRECTOR AT TOUCHWOOD PR

Touchwood PR, one of Canada’s leading independent PR agencies, today announced the appointment of Natalie Grossi as Senior Director, further strengthening its leadership team. With over 15 years of experience in communications and publicity, Natalie brings deep expertise across Canada’s film, television and entertainment industries, as well as a strong track record of leading high-profile communications and publicity initiatives.

Touchwood PR also welcomes the Academy of Canadian Cinema & Television as a new client, further expanding the agency’s work with Canadian entertainment and cultural organizations. In her new role at Touchwood PR, Natalie will provide senior leadership across the agency’s client portfolio, including continuing to lead communications and publicity for the Academy, alongside supporting key clients and leading integrated communications and PR campaigns.

“Touchwood has continued to grow in both the breadth of our work and the clients we represent, and Natalie’s arrival marks an important next step for the agency,” said Andréa Grau, Founder and Owner of Touchwood PR. “Natalie is highly respected across the Canadian entertainment industry. She brings deep knowledge, strong relationships and a wonderful attitude about the work which makes her the perfect fit for our team. I have had the privilege of watching Natalie behind the scenes at the Canadian Academy for years, and she has the rare mix of leadership and a team player mentality that we really value. We are proud to also bring the CSAs under our umbrella and build on all the incredible work that is being done at the Academy to champion our Canadian creatives.”

“I have long admired Andréa and what she has built with Touchwood PR, and I am beyond thrilled to be embarking on the next chapter of my career alongside such a powerhouse team,” said Natalie Grossi, Senior Director at Touchwood PR. “Their creativity, collaboration, and passion for the Canadian entertainment industry shine through in everything they do, and I look forward to bringing my experience and perspective to Touchwood to contribute to their continued success.”

The addition of Natalie and the Academy of Canadian Cinema & Television marks the latest milestone in Touchwood’s continued growth, following its acquisition of rock-it promotions in 2025, in which the agency expanded its offerings to include lifestyle and hospitality. The agency’s roster includes: Netflix, Accent Aigu Entertainment, Heated Rivalry, Lark Productions, LaRue Entertainment, Krispy Kreme Canada, MUBI, Cineplex Pictures, Focus Features, The Second City, FAN EXPO Canada, Departure Festival + Conference, PAI Square One,The Royal Hotel, Restaurants Canada’s RC Show, Contrada, Just For Laughs, The National Ballet of Canada, Inside Out Film Festival, Pink Awards, Canadian Film Fest, WIFF, Reel Asian Film Festival, and The Reservoir Lounge, among others.

ABOUT TOUCHWOOD PR

Touchwood PR is a full-service Toronto-based PR agency within the Entertainment, Arts & Lifestyle sectors, specializing in media and content creator relations, experiential marketing, talent relations, strategic and crisis communications, as well as social media strategy. Founded in 2009 by industry veteran, Andréa Grau, Touchwood PR has built a reputation for crafting innovative and impactful campaigns that connect with the public and deliver measurable results. With expertise spanning the entertainment, lifestyle, food and beverage and hospitality sectors, Touchwood PR works with creators, performers, brands and businesses to amplify their stories to achieve their goals.

Touchwood PR owns and operates the award-winning SheDoesTheCity, an independent digital publication and cultural guide championing women and gender-diverse voices since 2007.

#FIRSTLOOK: TOUCHWOOD PR ACQUIRES ROCK-IT PROMOTIONS

Touchwood PR, a renowned leader in the entertainment industry today announced its acquisition of rock-It promotions, one of Canada’s most respected lifestyle and event publicity agencies. This strategic step combines the strengths and connections of two powerhouse firms, expanding their capabilities and reach across the entertainment, arts, and lifestyle industries. The newly unified team will begin operations under the Touchwood PR name effective immediately, ensuring a seamless transition for all clients. For more information on Touchwood PR, visit touchwoodpr.com.

The acquisition underscores Touchwood PR’s vision to be a multifaceted leader in communications, offering clients a one-stop solution for their publicity needs. Founded in 2009, Touchwood PR has built an exceptional reputation for its work in film, television, and entertainment, representing leading festivals and events, film distribution companies, streamers and prominent actors and directors. Rock-It Promotions, with its creative approach to lifestyle and event PR, has brought campaigns to life for iconic brands and events across Canada for the past 25 years. Together, these two agencies bring unparalleled expertise, creativity, and client service under one roof.

“Acquiring rock-It promotions marks an exciting new chapter for Touchwood PR,” said Andréa Grau, Founder and Owner of Touchwood PR. “Deb and I have had a personal and professional friendship over the span of our 25+ year careers, and our deep trust and respect for one another makes this decision easy. This evolution for Touchwood strengthens our ongoing commitment to broadening our services and enhancing the value we offer our clients.”

“On January 1, rock-it promotions celebrated its 25th anniversary, a milestone I’m incredibly proud of,” said Debra Goldblatt-Sadowski. “Since launching in 2000, I’ve had the great privilege of working with amazing partners, staff, and clients who have made this journey so rewarding. As we confidently begin this new phase with Touchwood, I couldn’t be more thrilled. Joining Andréa, a fellow female founder who I admire and respect, and joining their talented team as a Senior Consultant, is a wonderful opportunity to support and contribute to Touchwood’s continued growth and success. I’m honoured to be part of this new adventure and very excited for the future.”

In 2021, Touchwood PR acquired the award-winning website Shedoesthecity, a platform that spotlights the work and voices of women, trans and non-binary folks.

About Touchwood PR
Touchwood PR is a full-service firm specializing in publicity, promotions, corporate communications, and social media strategy. Founded in 2009 by industry veteran Andréa Grau, Touchwood PR has created thousands of innovative and engaging campaigns for a wide variety of North American and international clients including Cineplex Pictures, FAN EXPO Canada, Focus Features, Netflix, The National Ballet of Canada, MUBI, Departure Festival and Conference, Telefilm Canada, Canada Media Fund, Sphere Films, Canadian Film Centre, among many others. Touchwood PR is committed to championing emerging and established creators and performers, as well as supporting business leaders and decision-makers in building a more diverse and equitable industry.