By Mr. Will Wong
Emmy and Golden Globe nominee Lily James delivers a tremendous performance in Rachel Lee Goldenberg‘s SWIPED as Whitney Wolfe, founder and CEO of online dating platform Bumble, prior to that co-founder of Tinder. And she did it all before she turned 30. This Film however, isn’t a celebration of success as much as it is a story about a woman’s battle with misogyny, betrayal, and being resilient.
We first meet Whitney in her college days where she meets Justin (Jackson White) and together they aim to re-invent dating for millennials in an app format. Justin however, is quick to take credit for some of her ideas, taking the recognition. While this all starts off as a great idea, we soon begin to see how misogyny gets reinforced with male users getting away with deplorable behaviour, and this same toxic culture is mirrored behind the scenes as well at the office. Whitney not only is forced to deal with Justin‘s constant degradation as both his partner romantically and at work, but finds herself feeling alienated and hurt until she is forced to dig deep, take a stand for herself and re-invent herself with an app that has the interest of women at heart, Bumble.
Not only is this Film acted very well, it is written smartly, credit to Goldenberg, who gets to the heart of Whitney‘s struggle, illustrating it eloquently. You’ll need Disney+ to stream this one, but it is a worthwhile watch which could well see James in-contention this awards season.
SWIPED screens at TIFF ’25 as follows:
Tuesday, September 9
Roy Thomson Hall
Premium
Closed captions (CC),
Audio description (AD)
9:30 pm
Wednesday, September 10
TIFF Lightbox
Audio description (AD),
Open captions (OC)
3:15 pm
Friday, September 12
TIFF Lightbox
Closed captions (CC),
Audio description (AD)
6:00 pm
tiff50 day five is perhaps the most star-studded yet, taking the festival right to the summit! premieres for some of the festival’s most-anticipated titles: frankenstein, the testament of ann lee, eleanor the great, and the smashing machine all took place!
some of our day five highlights:
•amanda seyfried and lewis pullman at tiff for the testament of ann lee
•noah jupe at tiff for & sons
•lily james at tiff for swiped
•lee byung-hun at tiff for no other choice
•callum turner at tiff for eternity
•mia goth, oscar isaac, and jacob elordi at tiff for frankenstein
•scarlett johansson and june squibb at tiff for eleanor the great
•dwayne johnson, emily blunt, benny safdie at tiff for the smashing machine
(photo/video credit: mr. will wong)
The Hulu Original film “Swiped” from 20th Century Studios will debut exclusively September 19, 2025 on Disney+ in Canada. The film will hold its premiere at the Toronto International Film Festival on September 9, 2025.
Inspired by the provocative real-life story of the visionary founder of online dating platform Bumble, “Swiped” introduces recent college grad Whitney Wolfe, played by Lily James, as she uses extraordinary grit and ingenuity to break into the male-dominated tech industry and launch an innovative, globally lauded dating app (two, actually), paving the way to becoming the youngest female self-made billionaire. “Swiped” is directed by Rachel Lee Goldenberg and written by Bill Parker & Rachel Lee Goldenberg and Kim Caramele. The film also stars Jackson White, Myha’la, Ben Schnetzer, Pierson Fodé, Clea DuVall, Pedro Correa, Ian Colleti, Coral Peña, and Dan Stevens. Jennifer Gibgot, Andrew Panay, and Lily James produce.
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