Samsonite
#TRAVEL: SAMSONITE CANADA ANNOUNCE NEW “BRING IT” CAMPAIGN WITH OLYMPIAN BRANDIE WILKERSON
Samsonite Canada, the leader in travel luggage, proudly announces the Canadian launch of its 2024 campaign, “Bring It”. Created with global creative network Iris, the campaign urges travellers to embark on adventures to uncharted territories near and far, with confidence. “Bring It” is an attitude shared by all individuals who travel knowing that Samsonite will provide them with timeless style, unmatched durability, and lightweight offerings.
The perfect compliment to their new partnership with Canadian beach volleyball Olympian Brandie Wilkerson aptly titled “Bring On the Journey”, “Bring It” invites Canadian travellers to embark on a journey of discovery, exploring the rich history and innovative spirit that have defined Samsonite for over a century.
“The ‘Bring It’ campaign pays tribute to our legacy of innovation, while showcasing how Samsonite’s collections give travellers unwavering confidence on their journeys”, says Erin Reynolds, Brand Manager at Samsonite Canada. “Brandie is famous for regularly taking flight on the beach volleyball court, which she will be doing at the Paris Olympics this summer. Showcasing her truly phenomenal talents alongside our own products’ lightweight stories made this partnership an undeniable fit.”
Samsonite not only leads in product innovation, but also continuously pushes the boundaries of advertising. The “Bring It” campaign exemplifies this commitment by harnessing cutting-edge technology in virtual production; integrating LED screens to create immersive, surrealist worlds. This forward-thinking approach spotlights the product benefits in captivating environments, proving no destination is too great for Samsonite. The fantastical worlds drew inspiration from Samsonite’s iconic advertising history, notably the 1982 “Survivor” campaign illustrated by George I. Parrish Jr.
Launching throughout 2024, the three-part campaign series will spotlight three distinct collections in retro-futuristic locations, each highlighting the products’ unique features.
The first segment, “Bring On Gravity”, features the lightweight Proxis, with its Roxkin™ outer shell, offering exceptional strength and resilience that seemingly floats among the clouds. Launching in June, the Ecodiver is crafted from water-resistant fabrics with Recyclex™ technology, setting a new standard in casual travel from urban streets to lush landscapes. Rounding out the “Bring It” series this fall, the durable Outline Pro polypropylene collection boasts an elevated design in multiple colour options in a Mars-inspired setting.
For more information about Samsonite’s “Bring It” campaign and to join the journey, visit Samsonite.ca.
For more information about Samsonite Canada’s “Bring On the Journey” partnership with Canadian Olympian Brandie Wilkerson, visit Samsonite.ca/en/samsonite-brandie-wilkerson.
#TRAVEL: SAMSONITE ZIPLITE 4.0 SPINNER MEDIUM
You know that we’re a huge fan of Samsonite‘s Spinner series. Last year we glided into New York City with our Elevation Plus Spinner Carry-On, marveling at the smoothness of its roll. By far this is the best piece of luggage we’ve ever owned, both in looks and practicality in a gorgeous Cypress Green and silky-to-the touch polypropylene exterior. It zipped easily, with what seemed like secret compartments throughout, maximing its compact size to the fullest. We loved that it was light and easily so mobile!
But one issue we had, while traveling for two – the other, our precious princess beanie – and also factoring in the irresistible shopping in New York, we had little room for goodies. When travelling with a furry loved one, the pet often case counts already as your one carry-on, meaning that your actual carry-on needs to be checked-in. Seeing that we’re already checking our luggage in, we’re going big(ger)!
We had the joy of using the Samsonte Ziplite 4.0 Spinner Medium for our 2024 trip to New York City, in a stunning Rose Gold. Yeah, I know the colour was huge a few years back, but I still cannot resist it when I see it. It’s a happy colour that transports me emotionally to a happy place, in addition to my literal happy place… The Big Apple!
The Ziplite 4.0 Spinner Medium is everything we need. The roomy piece of luggage is constructed with polycarbonate, which not only feels so good to the touch, it is highly impact-resistant. Boasting dimensions of 26.4 in. x 17.2 in. x 11.5 in. and weighing 8.4 lbs, this not only is big and strong, it manages at once to be light as air. We’re floored by its expandability giving its much more room to work with and versatility. Just when we thought we wouldn’t fit it all in, it did! See it accomplish the impossible here!
You also can lift it comfotably by its top handle when you need to lift it. Its four Airflow Spinner wheels make for an easy, flawless glide.
Security also is a big selling point. This comes built with an Integrated TSA-approved lock available only in the medium and large formats.
Nobody wants to worry when they’re travelling and the Samsonite Ziplite 4.0 Spinner Medium helps us travel carefree!
Also available in Brushed Anthracite, Lagoon, Purple, Silver Oxide and Ice Blue. Retails at $295 CAN.
While we were in New York for Met Gala festivities, you need to see Samsonite‘s JET GALA celebrations, inspired by the big event itself! More on that here.
#TRAVEL: SAMSONITE UNVEIL’S “JET GALA” WITH INSPIRATION FROM THE GALA ITSELF
Samsonite, celebrated for its mastery in luggage craftsmanship, debuted its ‘Jet Gala’ amidst the dazzling ambiance of one of fashion’s grandest spectacles. This innovative endeavor seamlessly intertwines fashion with premium travel essentials, setting a new benchmark for sophistication and panache. Drawing inspiration from the night’s fashion fervor, the ‘Jet Gala’ unveils a collection of ensembles that epitomize elegance, drama, and ingenuity.
Can you guess who inspired which piece above? L to R: Zendaya, Lana Del Rey, Doja Cat, Nicki Minaj!
While the world marveled at the splendor of the Met Gala on May 6th, Samsonite was busy in its creative atelier, fuelled with inspiration to carve out its own iconic moment in fashion. With meticulous attention to detail, three standout looks were carefully selected to serve as muses, each paying homage to the sartorial opulence of the preceding night. As celebrities graced the red carpet, the brand toiled tirelessly, measuring, sourcing, and breathing life into three unique masterpieces for its iconic Proxis luggage collection.
“With the ‘Jet Gala’ we aimed to reimagine the thrill and allure of one of fashion’s biggest nights within the realm of travel and luggage, inviting fashion enthusiasts and trendsetters alike to hop aboard the journey toward a new era of design from the carpet to the ‘runway’” said Erin Reynolds, Brand Manager of Samsonite Canada.
Samsonite’s lightning-fast creation of “fits” set a record pace that even seasoned fashionistas would envy. Commencing this feat moments after the debut of the looks was no small feat. Bringing this to life required a collaborative effort. The brand spared no effort in materializing the three unique costumes in record time, zigzagging around NYC and leveraging numerous connections to achieve this feat. While A-listers retired for the night and jewelry found its way back into vaults in the early morning hours, Samsonite worked tirelessly, pushing the sewing machines to their limits to pull off this feat. Setting up lighting, preparing cameras, capturing stills and videos, and editing before sunrise made this endeavor truly worthwhile.
Erin continued, “This isn’t just a moment; it’s a statement—a testament to Samsonite’s relentless pursuit of pushing boundaries, redefining luxury travel, and having some fun along the way.”
Samsonite adorned its ultra-lightweight and durable Proxis luggage, crafted from Roxkin™ shell material, a proprietary 28-layered polypropylene engineered to withstand the rigors of travel. As each Proxis piece made its grand entrance onto the red carpet, flashes of paparazzi cameras captured their every angle and silhouette, affirming that luggage can indeed steal the spotlight.
Here’s to commemorating the pinnacle of fashion, because Samsonite Proxis isn’t merely luggage; it’s a fashion statement in its own right, deserving of strutting down any red carpet.
#TRAVEL: SAMSONITE CANADA X OLYMPIAN BRANDIE WILKERSON ANNOUNCE PARTNERSHIP
With over 110 years as the world’s leading luggage brand, Samsonite proudly announces its sponsorship of Canadian beach volleyball Olympian Brandie Wilkerson.
As a brand committed to modern journeys, Samsonite recognizes the importance of supporting individuals who embody our shared spirit of adventure and excellence. Known for her remarkable achievements and genuine charisma, Brandie herself is a masterclass in true, earned confidence, both on and off the court.
“Our focus is on sophisticated, modern design at Samsonite, which we feel aligns perfectly with Brandie’s own personal brand of excellence,” says Erin Reynolds, Brand Manager at Samsonite. “Brandie is famous for regularly taking flight on the beach volleyball court, and combined with our own products’ lightweight stories, this partnership was an undeniable fit.”
As a busy professional athlete, travel is not just a hobby for Brandie Wilkerson, it’s a way of life. With her eyes set on the world’s biggest sporting event this summer, Brandie traverses and competes in sun destinations worldwide, relying on Samsonite’s lightweight and durable luggage to accompany her on every journey.
“Not only am I ecstatic to be a part of the Samsonite team, but I’m honoured to represent their brand as it so closely aligns to my values,” adds Wilkerson. “With this partnership, I feel even more supported and encouraged to travel and compete all over the world, proudly representing Canada. Samsonite has organically become one of my favourite brands to work with and I can’t wait to share this journey with everyone.”
As part of the partnership, Brandie will travel with Samsonite’s range of wheeled luggage, including the incredibly lightweight and extremely durable Proxis luggage. The Proxis collection’s innovative shell is made from Roxkin™ material, an exclusive multi-layered material developed that bounces back into shape, offering remarkable strength, resilience and lightness.
This collaboration between Samsonite and Brandie Wilkerson was facilitated by EQ, the influencer marketing agency that represents Wilkerson. Together, they developed the strategic vision to inspire confidence in travellers worldwide. Dakota Rae, Founder & CEO of EQ comments, “Through this partnership, Samsonite and Brandie Wilkerson aim to showcase the transformative power of sport and travel, and to embrace every journey with confidence and style.” The partnership with Samsonite epitomises Brandie’s ethos of soaring with confidence, doing things her way, and embracing her genuine self.
#TRAVEL: SAMSONITE CANADA X BOSS COLLABORATE ON NEW COLLECTION
Samsonite Canada and BOSS have just launched their exclusive suitcase collection! Check it out now on the Samsonite Canada website!
The co-created collection features three luggage sizes:
Samsonite Lite Box Alu Hugo Boss Spinner Small ($1,300)
Samsonite Lite Box Alu Hugo Boss Spinner Large ($1,500)
Samsonite Lite Box Alu Hugo Boss Spinner Trunk ($1,600)
Each piece is super lightweight, built with high-quality aluminum, soft-touch interior lining with BOSS branding, and designed with care for great detail. The trio seamlessly complement BOSS’s Fall/Winter 2023 collection, resonating with the BOSS ethos of self-determination and unique tailoring.
This collaboration came about together seamlessly, as both Samsonite and BOSS have a shared dedication to producing high quality, carefully designed products.
(Photo credit: Samsonite Canada)
#TRAVEL: SAMSONITE CANADA PRESENT HOLIDAY GIFT IDEAS FOR THE 2024 TRAVELLER
Samsonite Canada present some holiday gift idea for that traveller in your life who.is ready to embark on some 2024 adventures – whether they be experienced, new or… furry!
Available in rose taupe or black, Samsonite’s new Rosaline Eco Collection is a no-nonsense everyday business solution with a clean, minimalistic look. Each piece’s exterior is made from recycled nylon, with interior lining made with rPET polyester.
Samsonite Rosaline ECO Laptop Tote ($134.95)
Samsonite Rosaline ECO Laptop Backpack ($154.95)
Samsonite Rosaline ECO Duffle ($154.95)
 For a more traditional, classic style, the Samsonite Classic Leather Toploader doesn’t miss. Available in cognac and black, this top-grain leather piece holds business essentials beautifully. Samsonite classic leather toploader ($279.95) |  The Samsonite Classic Leather Backpack offers the same high quality, traditional look in black top-grain leather. Samsonite class leather backpack ($244.95) |
For the heavy packer
There will always be committed, lifelong heavy packers among us. And who are we to stop them from bringing it all! Or returning with a lot. Both lightweight and with extra packing capacity, the Samsonite Freeform™ Spinner Large is a popular, high quality staple for the heavy packers who need a reliable companion. Available in white, black, red, and navy.
Samsonite Freeform™ Spinner Large ($267.00)
The Samsonite Outline Pro Spinner Large is an icon. Made of 100% polypropylene, offering extreme durability with a texture that minimizes the visibility of scratches, this smart and sleek piece remains popular for a reason. Dual spinner wheels for extra smooth movement, interior lining made of eco-conscious Recyclex® fabric, Sam-AMH™ technology to help keep handles clean and bacteria at bay, removable organization, and more. An exceptional gift for a dedicated traveller. Available in emerald green, misty grey, shiraz/burgundy, and black.
Samsonite Outline Pro Spinner Large ($359.95)
For the chic traveller
All available in triple black and cypress green, the The Elevation™ Plus Collection delivers sleek and sophisticated design with unique packing capabilities. All three feature Recyclex™ material technology, and RightHeight™ pull handle, letting you adjust to the exact height for your comfort.
The Spinner Carry-On™ has an extra-convenient padded laptop pocket on the front (that stays locked when the master TSA lock is engaged). A built-in Apple AirTag holder (AirTag not included) adds to the advanced level of organization. ($350.00)
The Glider™ Medium’s lower center of gravity gives this unconventional horizontal form smoother balance and controllability. A wider top allows more stackable space for personal items, plus much more packing room compared to other standard medium-sized luggage. ($385.00)
The Spinner Large has expandability and a dedicated garment system with compression straps to help you pack everything with ease. ($425.00)
When Miss Fashion herself has a hand in designing a collection, we know it’s bound to be beautiful. The SJP Capsule collection was thoughtfully designed with fabulous features that only Sarah Jessica Parker could dream up. The stylish traveller’s perfect Carry-On Spinner, Large Expandable Spinner, and Convertible Shoeful Duffel are each made with top quality durability, iconic pieces in their own right to have for years to come. Prices range from $289.95 to $600.00.
Little Travellers
Kids need bags too! Get your little ones learning to pack and take pride in the new responsibility of their suitcase with a Samsonite Dream Rider Ride-On Suitcase.
Available in four fun, animal-themed prints, this childrens’ collection is both fun and practical. Kids can ride their suitcase through those long security-to-gate walks.Recommended for ages 3 – 8, the Dream Riders are $124.95.
Not-so-little-anymore travellers will love High Sierra’s collection of backpacks, with numerous options tailored to older kids’ needs.
High Sierra Freewheel Pro Wheeled Backpack (available in black and navy for $195.00) is perfect for those who need their laptop with them at all times.
High Sierra BTS Litmus Backpack (available in black and olive for $100.00) has a Laptop Hammock™, straps and back panel with air mesh and foam to help with heavy weight, and more. There’s truly a backpack for every older kid in High Sierra’s quality crafted lineup.
Perfect for the Pet Owner
Level up your giftee’s pet carrier game with the sophisticated, smart travel accessory they need.
Lipault City Plume Pet Carrier is extremely lightweight, easy to wash, and easy to store. This is a no-brainer. Coming in rosewood and bordeaux for $100.00, this gift is a guaranteed keeper.
Add a matching accessory to the bordeaux carrier with a Lipault Travel Accessories Shoe Cube ($20.00), Lipault Travel Accessories Packing Cube in small, medium or large (priced from $12.00 to $20.00), Lipault City Plume Backpack ($100.00), and more Lipault products in bordeaux.
In rosewood, add the Lipault City Plume 24H Bag ($175.00) or Lipault Plume Long Trip ($340.00).
For the Ultra-Organized ‘Type A’ Traveller
Finding a gift for the most organized of travellers can be daunting as, with an organized nature, normally comes ‘already having everything they need’.
The Samsonite Just Right Spinner Carry-On™ is the only carry-on you’ll ever need. An organizer’s dream, this piece includes a built-in front compartment with a padded, tech storage panel to hold a laptop up to 15”, a removable TSA-size-approved pouch, multiple zip close storage pockets, a USB charging port, expansion, a 2-sided TSA lock, and removable, reusable packing cubes. A home for every item possible. Comes in graphite. $329.95
Pair this with the Samsonite Just Right Hanging Travel Case ($79.95) for next level organization.
Other fitting recommendation: Samsonite Silhouette 17 Spinner (comes in two sizes, priced from $439.95 to $484.95).
For the Weekend Escaper
Weekend getaways call for a specific, easily portable, small-yet-spacious type of luggage.
The practical and stylish Samsonite Ecodiver Wheeled Duffle Backpack is perfect for an outdoorsy escaper. Water and abrasion resistant, both interior and exterior fabrics are made from Recyclex® which uses 100% post-consumer recycled PET plastic. Comes in black with red piping. $333.20
The Samsonite Ecodiver Collection, featuring three sizes of wheeled duffles, a laptop backpack, and a toiletry kit, will travel with your adventurous loved one as long, and through any terrains, as they need. Priced from $63.00 to $360.50.
Samsonite Mobile Solutions Classic Duffle can be carried by hand, over your shoulder, or as a crossbody. If your trip calls for more, its SmartSleeve™ allows you to slip the bag over most suitcase handles to sit securely on top. Not to mention, it’s water resistant with multiple handy pockets. Comes in black. $189.95
Other fitting recommendation: High Sierra Fairlead Collection Drop Bottom Duffle (collection comes in four sizes priced from $104.95 to $279.95).
The Budget-Friendly, High Quality Purchase
While we may have to save on gifts, we can still expect quality products for our money with Samsonite.
The American Tourister Airweave Spinner Carry-On™ expands, rolls with ease, and includes interior packing compartments, like a wet pocket and removable laundry bag – to help with staying organized. $129.95
Other fitting recommendations: American Tourister Fly Light Spinner Carry-On™ ($154.95), American Tourister Unify Spinner Carry-On™ ($154.95), American Tourister Speedstar Spinner Carry-On™ ($129.95).
The Splurge Gift
This could be a gift to yourself – or to someone VERY special in your life! The Academy Award of travel gifts, one might say.
The gold standard in carry-on quality, Samsonite’s C-Lite Spinner Carry-On™ boasts incredible lightness and outstanding comfort, complimented by an interior power hub with outer USB port (battery not included) for wirelessly charging while you travel. Available in chili red, off white, and black. $690.00
Coming in Carry-On™, Large, and Extra Large, the Samsonite Proxis Spinners are made of European Roxkin™ material, a symbol of innovation and quality. Their buoyant strength and lightness is unmatched.
The Proxis Spinner Carry-On™ features an integrated USB port and battery pocket (battery not included); all pieces have a recessed TSA lock, and the Large and Extra Large have height-adjustable and removable cross-straps. Comes in black, petrol blue, honey gold, and silver.
Pricing from $483.00 to $609.00
#TRAVEL: SAMSONITE CANADA TO LAUNCH “TRAVEL LIKE YOUR PARENTS” CAMPAIGN
Samsonite, the renowned global leader in travel solutions, is thrilled to announce its new summer campaign, “Travel Like Your Parents”. The campaign invites Canadian travellers to embark on a nostalgic journey inspired by their parents’ travel experiences. Samsonite aims to reignite the spirit of adventure, the joy of discovery, and the thrill of exploring new horizons. Inspired by the golden age of travel, journeys were as much about the experience as the destination. Evoking meaningful travel, Samsonite aims to revive the spirit of the golden age, providing discerning travellers with the pieces they need for an immersive and transformative experience that connects them deeply with local cultures, fosters personal growth, and creates lasting memories.
In today’s fast-paced world, where digital connectivity often consumes our lives, Samsonite encourages individuals to disconnect to reconnect and recapture the magic of travel as our parents once did. This summer, the campaign invites travellers to embrace the spirit of wanderlust and reconnect with the authentic experiences that shaped the way their parents explored the world.
“Travelling has always had the ability to transform lives, and the journeys our parents and grandparents took were filled with a sense of wonder and discovery, “ said Erin Reynolds, Brand Manager of Samsonite Canada. “Our summer campaign aims to embrace that spirit and we encourage travellers to create their own amazing memories. As a brand with over 100 years of history, we understand what made travel so special in the past and we can help today’s travellers understand it, too. That’s what “Travel Like Your Parents” is all about: it’s embracing the idea that travel is better when you take time to connect with the places you visit and the people you visit them with.”
The heart of the campaign centers around Samsonite’s high-quality luggage and travel accessories, which have been trusted by generations of travellers. From sleek suitcases and versatile backpacks to innovative travel organizers, Samsonite offers a wide range of products that combine durability, functionality, and style.
“There is an opportunity with every journey to shape who we are and inspire us to embrace new perspectives,” added Reynolds. “We hope this campaign will act as an invitation to Canadians to set out on a voyage of self-discovery, and rekindle the magic of exploration that previous generations were able to enjoy before the advent of smartphones and always-on connectivity.”
Join Samsonite Canada this summer as we embark on a remarkable journey through time, celebrating the legacy of travel and embracing the enchanting stories of our parents. Let us unite in rediscovering the world with wide-eyed wonder, just as they did.
To learn more and view the campaign, head here.
#PRODUCTWATCH: CHLOE FINEMAN X SAMSONITE
Samsonite is excited to announce its latest partnership with actress and comedienne Chloe Fineman. The SNL mainstay brings her wit, style, and charm to a series of photos and videos as she takes the viewer on a journey of packing cheeky discoveries from her travels, and straight to camera moments that will bring a smile to even the most hardened traveller’s face.
The series, launching on Samsonite and Fineman’s social channels, was shot at the TWA Hotel to capture the aura of the Golden Age of travel. From ramp to runway, Chloe’s vintage styling is paired with a mix of archival luggage pieces as well as some of today’s most coveted styles. Can you say Polypropylene shell, because Chloe sure can, all the while showing you what’s insider her Elevation™ Plus Glider, a proprietary Samsonite design.
Fineman, with her keen sense of individuality and a propensity towards vintage aesthetics, was the perfect partner to bring this vision to life. The campaign features pieces from Samsonite’s signature long-lasting collections and personal favorites of Fineman’s. “Samsonite is a brand that I grew up with, so it was a no-brainer when they approached me about working together on this project,” says Fineman. “The team really gave me the creative freedom to have fun and bring my personality to the campaign.”
Samsonite continues to inspire travellers to explore everything the world has to offer while infusing modern, innovative solutions with a sense of nostalgia that transcends generations. “We hope the partnership tells a story that goes beyond the brand’s exceptional product,” says David Oksman, Vice President of Marketing and E-commerce for Samsonite North America. “Samsonite has been encouraging the world to explore destinations near and far for over 100 years and we’re excited to work with Chloe to carry on this tradition.”
The campaign was filmed by Luc L’Amour of Timeless Eye, photographed by Sam Hylton, and styled by Yael Quint, script and creative direction by Hans Tranberg, VP of innovation at H&S Communications LLC. This partnership is only the beginning of Samsonite’s journey to move the world forward through thoughtful and unique travel experiences.
For more on Samsonite, visit here.
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