#NEWMUSIC: PELOTON PARTNER WITH SPOTIFY ON NEW FITNESS CATEGORY

Peloton Interactive, Inc. (NASDAQ: PTON) today announced a global partnership with Spotify to bring its premier fitness and wellness content to hundreds of millions of Spotify Premium subscribers as part of Spotify’s new fitness category. This collaboration represents a significant leap in Peloton’s international exposure, enabling people in most countries where Spotify is available to access Peloton’s gold-standard instruction. 

Peloton sits at the epicenter of fitness and entertainment, with a renowned roster of instructors who are already global icons, a loyal community of millions and a beloved brand. An undisputed leader in digital fitness and wellness, Peloton is now leveraging these assets to further scale its impact by bringing more than 1,400 Strength, Pilates, Barre, Yoga, Stretching, Meditation, Floor Cardio, and Outdoor run and walk classes to Spotify’s expansive platform.

“We’ve always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist. With this partnership, we are instantly activating a global footprint that makes the magic of Peloton accessible to Spotify Premium subscribers anywhere,” said Peloton’s Chief Commercial Officer, Dion Camp Sanders. “As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content and instruction.” 

Starting today, a curated collection of Strength, Pilates, Barre, Yoga, Stretching, Meditation, Floor Cardio, and Outdoor classes will be available within Spotify’s new Fitness category for Premium subscribers. The content library within the new experience includes English, Spanish and German language classes, led by the company’s renowned roster of fan-favorite instructors. New content from the diverse group of instructors and modalities will be added to the experience regularly. 

“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”

Additionally, this partnership reinforces Peloton’s shift toward a more diversified business model. By meeting millions of consumers on a platform they already use and trust, Peloton is building brand equity and long-term value in previously untapped international markets, making the Peloton experience more accessible and driving growth by leveraging the company’s floor-based and outdoor modalities and wellness content. 

About Peloton 

Peloton (NASDAQ: PTON) provides Members with world-class equipment, ground-breaking software, expert human instruction, and the world’s most supportive fitness community. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

About Spotify 

Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.

Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 500,000 audiobooks in select markets on Spotify. We are the world’s most popular audio streaming subscription service with 751 million users, including 290 million subscribers, in 184 markets.

#FIRSTLOOK: HUDSON WILLIAMS STARS IN NEW PELOTON CAMPAIGN

Peloton (NASDAQ: PTON) today announced the latest expansion of its “Let Yourself Go” brand platform, a cinematic collaboration featuring Hudson Williams alongside Peloton Instructors Tunde Oyeneyin and Adrian Williams, to celebrate the simple joy of movement. The platform serves as a cultural antidote to fitness fatigue, shifting the conversation from the obligation of exercise to the unleashing of a powerful sense of personal freedom. Directed by breakout creative force Bethany Vargas, choreographed by Tyrik Patterson, and set to David Bowie’s “Fame,” the hero film subverts the double meaning of “let yourself go.” Through Hudson’s performance, the phrase is reframed as a liberating invitation to break free from rigid expectations and move with unbridled authenticity.

“At Peloton, we’ve always known that movement is at its best when it feels like a release rather than a chore,” said Megan Imbres, Peloton’s Chief Marketing Officer. “Our goal with this campaign was to capture that feeling of total freedom. By reclaiming ‘Let Yourself Go,’ we’re reminding the world that when you move with us, you aren’t just hitting a goal, you’re finding a sense of personal joy that is entirely unique to Peloton.”

The hero film, which will be aired across the U.S. and Canada, follows Hudson as he transitions fluidly from running on the Peloton Tread+ to the floor, swiveling the screen to access Peloton IQ-powered strength training. In this theatrical reimagining of a workout, Hudson’s movement blends athleticism with choreography, serving as a metaphor for the mental release of a workout, as he loses himself in the rhythm of the moment. By weaving a diverse range of exercises into a single narrative, the film showcases the true scale of Peloton’s 15+ modalities—positioning the Tread+ not just as a piece of cardio equipment, but as a gateway to a complete cross-training suite. The film transcends the digital barrier, placing Tunde into Hudson’s physical world to mirror the intimate relationships formed by members with their favorite Instructors.

“‘Let yourself go’ feels very in line with my beliefs. It’s amazing what fitness can do for your life. I think everyone needs a form of movement that liberates them,” said Hudson Williams. “Movement is the quickest way to get out of sticky feelings. Whether that’s dancing or exercise …I think it’s just a key component, especially to how I live.”

“My personal passion is empowering others to be bold and embrace radical self-love,” said Peloton Instructor Tunde Oyeneyin. “Teaming up with Hudson was truly magical because we both live out-loud and share a common goal – encouraging others to move with joy and embrace living in the moment. This campaign is a reminder that when you show up for yourself with intention and a bit of play, you don’t just change your workout—you can change your life.

Launching today, the campaign utilizes a scalable “Let Yourself __” (Run, Lift, Push, Fail, Try, Go) construct, highlighting how Peloton empowers Members to move in whatever way feels most authentic to them in the moment. The rollout features the :60 hero film supported by :30 and :15 cutdowns across TVC, OTT, OLV, Paid Digital, Paid + Organic Social and Digital OOH.

For more information, visit onepeloton.com.