In a unique fusion of rock legend and craft brewing artistry, independent Canadian brewery Blood Brothers Brewery have partnered with Metallica to launch “Until It Sips,” a commemorative beer celebrating the remastered release of their pivotal 1996 album, Load. Dry hopped with Citra, Simcoe, and Cascade, “Until It Sips” is a full-flavoured, easy-drinking pale that boasts a vast bouquet of tropical fruit and citrus aromas, all while utilizing choice hops properties to keep bitterness low. This special brew will be available starting June 19th, just days after the remastered album’s release on June 13th. 10% of all proceeds from “Until It Sips” will directly benefit Metallica’s All Within My Hands foundation.
Load, originally released on June 4, 1996, marked a bold stylistic evolution for Metallica, shifting towards a more hard rock sound. The album was a commercial powerhouse, debuting at number one on the Billboard 200 and selling 680,000 units in its first week, ultimately achieving 5x platinum status. Its enduring significance lies in its exploration of personal struggle, notably in the lead single “Until It Sleeps,” which inspired the beer’s name.
The remastered Load edition, overseen by Greg Fidelman and Reuben Cohen, features newly remastered original tracks alongside a treasure trove of previously unreleased demos, rough mixes, and live recordings. The deluxe box set alone boasts over 200 unreleased tracks, and for the first time ever, the original extended version of “The Outlaw Torn” is included. The album is available in multiple formats, including CD, 3CD, 2LP, a comprehensive box set, cassette, and digital.
To offer fans an exclusive glimpse into the remastered experience, Metallica guitarist Kirk Hammett personally unboxes the Load Remastered Deluxe Box Set in a special video. This video is easily accessible via a unique QR code printed directly on every “Until It Sips” beer label, transforming the physical product into an interactive gateway to digital content. Fans can scan the QR code to instantly access the video here.
This collaboration is a toast to legacy, innovation, and community, inviting fans and enthusiasts to engage with both the remastered Load album and the “Until It Sips” beer as a celebration of music, craft, and giving back.
Besting its 2009 Predecessor by about $5 million in its debut, Cloudy with a Chance of Meatballs 2 gave Families a clear-cut choice at the Movies this weekend and they responded huge, placing it on-top of the Box Office for Sony Pictures this weekend with an astounding $35 million from 4,001 theatres. Made for $78 million, the Animated-Feature received a coveted A- CinemaScore, although Critics overall weren’t as responsive with 58% on the Tomatometer.
Debuting in second and certainly not disgraced is Ron Howard‘s Racing Drama Rush, which premiered here a couple weeks back at TIFF ’13. Expanding to 2,297 theatres in its second week for eOne Films/Imagine/Universal Pictures with $10.8 million, the Oscar Contender has received critical praise with 88% on the Tomatometer and above this, Audiences loved the Film starring Chris Hemsworth and Daniel Brühl just as much with an A- CinemaScore.
Prisoners after debuting on-top last weekend, slips to third with $11.2 million for Warner Bros., grossing $38 million to-date. Following closely behind in third in its debut is Don Jon. The Comedy, written, produced, directed and starring Joseph Gordon-Levitt, opens with $9.5 million from 2,422 theatres for Relativity Media and Remstar Films in Canada.
Baggage Claim, starring Paula Patton, debuts in fifth for Fox Searchlight with a decent $9.5 million also from 2,027 theatres. Critics panned the Romantic-Comedy with 14% on the Tomatometer, but Audiences praised it with an A- CinemaScore.
Debuting Documentary Metallica: Through the Never 3-D, another TIFF ’13 Film, opens in ninth with $2.9 million from only 308 theatres. Rounding-out the Top Ten is We’re the Millers, still going strong in this its eighth week of release with $2.8 million.
We’re almost half-way through TIFF ’13 and the Star Sightings just don’t stop. Among the Talent we saw today include Marquee names, and several more were seen at the popular InStyle Magazine Party held annually at the Windsor Arms Hotel.
Michael C. Hall at TIFF ’13 with Kill Your Darlings.
Saoirse Ronan at TIFF ’13 for Mary Queen of Scots.
Daniel Radcliffe at TIFF ’13 with The F Word, Kill Your Darlings and Horns.
Nicolas Cage runs the Red Carpet for Joe at Princess of Wales Theatre, zipping furiously through line of Autograph Seekers in record time.
Sandra Bullock greets hoards of Fans while promoting Gravity. She was absolutely wonderful and in charge of the situation.
James Hetfield of Metallica promoting new Documentary, Through the Never.
David Arquette surprises at the InStyle Magazine Party, donning earrings with his Daughter Coco‘s name.
Jennifer Morrison at the InStyle Magazine Party.
Jared Harris at the InStyle Magazine Party.
Abigail Breslin at the InStyle Magazine Party.
Jessica Chastain at the InStyle Magazine Party.
(Photo credit: Mr. Will Wong)
*Photos taken with Samsung Galaxy S4 and Olympus E-PL5
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