#FIRSTLOOK: HEINZ, MARVEL AND RYAN REYNOLDS TEAM-UP ON NEW “DEADPOOL & WOLVERINE” PARTNERSHIP

HEINZ, Marvel, and Canadian icon Ryan Reynolds are dropping a spicy video bombshell in celebration of Marvel Studios’ “Deadpool & Wolverine”, (in theaters July 26, 2024). Inspired by the truth the fans and films’ stars can’t unsee, HEINZ brings to life a fan-fiction worthy, trailer-inspired video, featuring a custom voiceover from Deadpool himself, Ryan Reynolds! And in a major reveal, Ryan Reynolds himself posted the trailer on his social media, instantly gaining fans attention.

https://www.tiktok.com/@vancityreynolds/video/7392591243768876330?is_from_webapp=1&sender_device=pc

HOW IT COMES TO LIFE:
The video features Deadpool in his classic fourth wall-breaking style, coming to the realization that he and Wolverine look exactly like HEINZ Ketchup & Mustard bottles.

Deadpool can’t unsee the similarities, especially when bottles of HEINZ Ketchup and Mustard even appear on screen to replace the two heroes

Offline, the two brands take the condiment comparison to the next level with posters and billboards across North America (LA, NYC – including Times Square – Toronto, and Vancouver) all touting images of Deadpool & Wolverine adjacent to bottles of HEINZ Ketchup & Mustard.

Ryan Reynolds took to his Social Media to make this statement about the comparison: “I don’t spend much time on the internet. When my assistant faxed me a photocopy of a memo (he spelled it “meme” – ugh, assistants amirite?) wherein Deadpool and Wolverine were identified as a HEINZ Ketchup and Mustard bottle, respectively, I thought nothing of it and went back to my book and tea. But the faxes kept on coming! So, the idea was hatched to actually partner with HEINZ to bring this memo to life. Huzzah!” – Ryan Reynolds, actor, writer, and producer of “Deadpool & Wolverine”.