#NEWMUSIC: BELLA KAY – “MY RECKLESS ABANDON” DEBUT ALBUM

Last night, as she wrapped on her first ever SOLD OUT North American tour, Bella Kay announced her debut record from the stage. On July 12th, she will release her first-ever full length project, My Reckless Abandon on Atlantic Records. At just 20 years old, Bella has quickly established herself as an unmatched songwriter and one of the most emotionally resonant new voices in pop. The Texas-born singer-songwriter experienced a meteoric rise after her series of 3-Pack song releases and singles, but My Reckless Abandon lives as a complete 13-song journey to self-acceptance and introspection after a lot of messy and ‘reckless’ ups and downs. The album was executive produced by Idarose (Becky G, Suki Waterhouse, Joji) and was recorded between New York and Los Angeles throughout 2026. Fans can pre-order the album HERE and the physical CD and a special merch drop can be found HERE. 

Bella Kay’s ascent has been fueled by fearless honesty and an unshakable determination. Through songs that confront heartbreak, isolation, and resilience with unfiltered vulnerability, she blends a hauntingly timeless voice with hazy alternative pop production and deeply personal, bedroom-born songwriting. Her breakout moment came with “The Sick,” a viral ballad that has since surpassed 210 million streams and generated over 2.6 billion TikTok views. The momentum continued with her February 2026 project a couple minutes out, featuring the hit “iloveitiloveitiloveit,” which earned an American Music Awards nomination for “Song of the Summer,” landed her on the Billboard Hot 100, and has amassed over 445 million streams alongside 3.3 billion views across 1.3 million TikTok creates. The track is currently climbing at pop radio.

Bella’s momentum has translated just as powerfully to the stage. She recently wrapped her sold-out North American, European and UK headlining tours—further cementing her transition from viral breakout to global touring artist. Later this year, Bella will join indie-folk powerhouse Noah Kahan as support on his UK and Ireland arena tour, marking her largest performances to date and a major milestone in her ascent. This spring she made her festival debut at The Great Escape and All Things Go and will play Lollapalooza in the US this summer.

UPCOMING 2026 TOUR DATES

July 29 – Chicago, IL @ Garcias (Official Lollapalooza Aftershow)

July 30 — Chicago, IL @ Lollapalooza (Festival)

Nov 5 — Glasgow, UK @ OVO Hydro*

Nov 6 — Glasgow, UK @ OVO Hydro*

Nov 9 — Manchester, UK @ AO Arena*

Nov 10 — Manchester, UK @ AO Arena*

Nov 13 — London, UK @ The O2 Arena*

Nov 14 — London, UK @ The O2 Arena*

Nov 17 — London, UK @ The O2 Arena*

Nov 19 — Dublin, IE @ 3Arena*

Nov 21 — Dublin, IE @ 3Arena*

Nov 22 — Dublin, IE @ 3Arena*

• Supporting Noah Kahan

2027 TOUR DATES

March 4 –– Washington, DC @ Capitol One Arena^

March 5 –– Washington, DC @ Capitol One Arena^

March 8 ––Montreal, QC @ Centre Bell^

March 9 –– Montreal, QC @ Centre Bell^

^ Supporting Gracie Abrams

#NEWMUSIC: BELLA KAY NEW SINGLE “PROMISE?”

At just 20 years old, Bella Kay is quickly establishing herself as one of the most emotionally resonant new voices in pop. Today, the Texas-born singer-songwriter continues her meteoric ascent with a new guitar driven anthem, the single “Promise?.” Listen HERE.

“Promise?” marks Bella’s next step in a breakout run that has already connected with millions. A track that builds into a soaring, cathartic bridge, the song captures her signature blend of wistful yearning and emotional intensity. Bella Kay’s rise has been defined by her fearless honesty and

relentless drive. Writing songs that explore heartbreak, alienation, and survival with striking vulnerability, she pairs a raw, timeless voice with a sound that fuses fuzzy alternative pop textures and intimate, bedroom-style songwriting.

Her breakout moment came with “The Sick,” a viral ballad that has since surpassed 175 million streams and generated over 2 billion TikTok views. The momentum continued with her February 2026 EP a couple minutes out, featuring the hit “iloveitiloveitiloveit,” which earned an American Music Awards nomination for “Song of the Summer,” landed her on the Billboard Hot 100, and has amassed over 250 million streams alongside 2.2 billion views across 1.2 million TikTok creates. The track is currently climbing at pop radio.

Bella’s momentum has translated just as powerfully to the stage. She recently wrapped a U.S. run opening for Maisie Peters, sharpening her live presence in front of rapidly growing crowds. This May, she launches her sold-out European and UK headline dates before returning stateside to embark on her first U.S. headline tour this summer—further cementing her transition from viral breakout to global touring artist. Later this year, Bella will join indie-folk powerhouse Noah Kahan as support on his UK and Ireland arena tour, marking her largest performances to date and a major milestone in her ascent. She will also make her festival debuts at The Great Escape, All Things Go and Lollapalooza.

With “Promise?,” Bella Kay continues to channel the emotional chaos and clarity of young adulthood into songs that feel both deeply personal and universally understood—further solidifying her place as one of pop’s most compelling new artists.

op textures and intimate, bedroom-style songwriting.

Her breakout moment came with “The Sick,” a viral ballad that has since surpassed 175 million streams and generated over 2 billion TikTok views. The momentum continued with her February 2026 EP a couple minutes out, featuring the hit“iloveitiloveitiloveit,” which earned an American Music Awards nomination for “Song of the Summer,” landed her on the Billboard Hot 100, and has amassed over 250 million streams alongside 2.2 billion views across 1.2 million TikTok creates. The track is currently climbing at pop radio. 

Bella’s momentum has translated just as powerfully to the stage. She recently wrapped a U.S. run opening for Maisie Peters, sharpening her live presence in front of rapidly growing crowds. This May, she launches her sold-out European and UK headline dates before returning stateside to embark on her first U.S. headline tour this summer—further cementing her transition from viral breakout to global touring artist. Later this year, Bella will join indie-folk powerhouse Noah Kahan as support on his UK and Ireland arena tour, marking her largest performances to date and a major milestone in her ascent. She will also make her festival debuts at The Great Escape, All Things Go and Lollapalooza. 

With “Promise?,” Bella Kay continues to channel the emotional chaos and clarity of young adulthood into songs that feel both deeply personal and universally understood—further solidifying her place as one of pop’s most compelling new artists. 

UPCOMING 2026 TOUR DATES 

EU / UK — Headline & Festival

● May 6 — Amsterdam, NL @ Tolhuistuin [SOLD OUT] 

● May 8 — Paris, FR @ Les Etoiles [SOLD OUT] 

● May 10 — Dublin, IE @ Academy Main Room [SOLD OUT]

● May 12 — London, UK @ O2 Academy Islington [SOLD OUT] 

● May 15 — Brighton, UK @ The Great Escape (Festival) 

● May 17 — Manchester, UK @ Manchester Academy 3 [SOLD OUT] 

● May 19 — Berlin, DE @ Prachtwerk [SOLD OUT] 

● May 20 — Cologne, DE @ Club Bahnhof Ehrenfeld [SOLD OUT]

North America — Headline & Festival 

● June 4 — Boston, MA @ Brighton Music Hall [SOLD OUT] 

● June 6 — Toronto, ON @ All Things Go (Festival) 

● June 10 — New York, NY @ Music Hall of Williamsburg [SOLD OUT] 

● June 13 — Austin, TX @ Brushy Street Commons [SOLD OUT] 

● June 16 — Los Angeles, CA @ The Roxy [SOLD OUT] 

● July 30 — Chicago, IL @ Lollapalooza (Festival) 

UK & IE — Supporting Noah Kahan (Arena Tour) 

● Nov 5 — Glasgow, UK @ OVO Hydro 

● Nov 6 — Glasgow, UK @ OVO Hydro 

● Nov 9 — Manchester, UK @ AO Arena 

● Nov 10 — Manchester, UK @ AO Arena 

● Nov 13 — London, UK @ The O2 Arena 

● Nov 14 — London, UK @ The O2 Arena 

● Nov 17 — London, UK @ The O2 Arena 

● Nov 19 — Dublin, IE @ 3Arena 

● Nov 21 — Dublin, IE @ 3Arena 

● Nov 22 — Dublin, IE @ 3Arena