#NEWMUSIC: XAV – “DOWNTOWN”

Canadian pop and R&B artist XAV begins his next artistic chapter today with the release of his new single, “DOWNTOWN,” available across all streaming platforms. A hook-driven blend of melodic R&B, pop, and hip-hop, the track pairs atmospheric production with introspective songwriting to deliver a polished, contemporary sound. Drawing inspiration from Drake, The Kid LAROI, and Don Toliver while carving out a lane of his own, Xav emerges with a distinct identity and a clear vision for his future, positioning himself to become one of pop’s next breakout artists. Listen to “DOWNTOWN” here.

The release of “DOWNTOWN” coincides with the announcement that 907 Records has entered into an exclusive worldwide distribution agreement with ADA Canada, the global independent music distribution and artist services division of Warner Music Canada. The partnership will leverage ADA Canada’s extensive global infrastructure and artist services team to support XAV’s ambitious international rollout and rapidly growing artist brand.

Of “DOWNTOWN” XAV says:

“‘Way you working on my hearts got me feeling like I’m buzzing on tequila no chase’

That line is about falling for someone so deeply that they become your addiction. Instead of being buzzed from tequila, you’re buzzing from the way they make your heart feel. I wanted to capture that mix of excitement, nerves, and being completely consumed by one person. I hope listeners hear it and think of someone who’s made them feel that way.”

XAV’s music career launch arrives amidst widespread media attention. He has recently been featured and interviewed in major fashion and culture publications including GQ, People, Vulture, and Complex, highlighting both his distinct personal style and expanding crossover appeal. He was recently selected by iHeartRadio Canada to their Future Star program. In addition to his digital momentum, XAV recently brought his live show to the Canadian Elite Basketball League stage, headlining the home opener for the Ottawa BlackJacks.

With the backing of 907 Records and the global network of ADA Canada, “DOWNTOWN” signals the first of a series of upcoming releases designed to establish XAV as one of Canada’s next breakout international exports.

About XAV:

Xav is emerging as one of Canada’s most exciting new voices in modern pop and R&B, pairing undeniable star power with a clear vision for global success. His music blends infectious melodies, emotional storytelling, and contemporary production, creating songs that resonate far beyond borders. As his social audience continues to grow at an exceptional pace, Xav is quickly establishing himself as an artist with both cultural relevance and commercial potential.

About ADA Canada:

ADA is a global service organization committed to independent artist and label development. As part of Warner Music Group and Warner Music Canada, ADA offers the independent community access to an unparalleled global distribution system alongside a dedicated team providing commercial, marketing, analytics, and music licensing support.