#NEWMUSIC – WHO IS AVA MAX?

We cannot begin to express our excitement for what could be for Popstar AVA MAX. We wanted to introduce you to her in case you still haven’t heard. The 26-year-old Singer/Songwriter from Milwaukee boasts a rare whistle register thanks for the influence of Mariah Carey growing-up. She also cites Britney Spears, Gwen Stefani, Whitney Houston and Fergie as some of her idols, but when we hear and see her, we think early Gaga.

Like recent success stories at Warner Music like Grammy winner Dua Lipa and nominee Bebe Rexha, she comes of Albanian heritage.

Current single SWEET BUT PSYCHO slowly has been gaining momentum since the Fall and now it appears its popularity is peaking stateside, reaching the Top 30 on the U.S. Billboard Hot 100 but we have a feeling there’s more where that came from.

We love that her sound is familiar but definitely fresh and she appears to having fun with it, which is what Pop Music should always be about.

We want more AVA MAX and can’t wait to hear what’s next!

 

In the meantime check out our favourite cuts by the rising star:

 

SWEET BUT PSYCHO

 

NOT YOUR BARBIE GIRL

 

LET IT BE ME (with David Guetta)

 

MAKE UP (with Jason Derulo x Vice)

 

CLAP YOUR HANDS (with Le Youth)

(Photo/video credit: Warner Music)