#FOOD: TRINH THAM APPOINTED NEW CEO FOR CHATIME & BAKE CODE

Kevito Group, owner and master franchisee of Chatime and Bake Code in Canada, today announced the appointment of Trinh Tham (above) as Chief Executive Officer for Chatime & Bake Code, effective immediately. Company co-founders Kenton Chan and Thomas Wong will continue to lead new business development and strategic growth initiatives, advancing their vision of introducing innovative culinary experiences to the Canadian market. Recognized as industry pioneers, Chan and Wong brought Chatime to Canada in 2011, launching the country’s first global bubble tea chain. Under their leadership, Chatime has expanded to over 100 locations nationwide, becoming one of Canada’s largest and fastest-growing bubble tea franchises.

With more than 25 years of senior leadership experience at iconic Canadian brands including Tim Hortons, Loblaws, Sobeys and Harry Rosen, Tham has earned a reputation for building high‐performance

teams and delivering breakthrough consumer experiences. Her appointment signals Kevito Group’s commitment to accelerating menu innovation, strengthening its national franchise system and elevating the customer journey across all touchpoints.

“Trinh is a results-driven leader with a clear vision for the future of Chatime and Bake Code,” said Kenton Chan, Co-Founder, Kevito Group. “Her deep experience in brand building, operational excellence, and digital transformation – combined with an unwavering focus on innovation and franchisee success – makes her the right person to lead us into this next phase of growth. We’re excited for what’s ahead.”

Under Tham’s leadership, Kevito Group will continue its category-defining product innovation programs, responsible for fan favourites such as Chatime’s Brown Sugar Pearl Crema Milk Tea and Bake Code’s Molten Salted Egg Croissant, to bring even more seasonal beverages and globally inspired flavours to market at an accelerated pace. This includes sourcing high-quality ingredients, such as premium-grade matcha from various regions across Japan, to ensure every product meets the brand’s uncompromising standards for taste and consistency.

Tham will also lead efforts to enhance support for franchise partners, focusing on training, marketing tools, and operational guidance that align with Kevito Group’s standards and growth ambitions.

Recognizing that today’s guests crave both convenience and connection, Kevito Group plans to evolve its customer engagement strategy by improving service consistency, enhancing its newly re-launched loyalty program to deliver more value back to customers, and refining store design and branding to reflect its Asian roots and relevance to Canadian communities.

“Chatime has helped expand Asian food culture through bubble tea in Canada, and I believe we’re just getting started,” said Trinh Tham, CEO, Chatime and Bake Code. “There’s an exciting opportunity to continue redefining what modern Asian beverage and food experiences can look like. I’m thrilled to work alongside our passionate team and entrepreneurial franchise partners to create memorable, modern experiences that reflect the richness of our brand and the communities we serve.”

About Kevito Group

Founded in 2011, Kevito Group is a Toronto-based leader in the Canadian quick-serve restaurant (QSR) industry. The company operates a diverse portfolio of brands including Chatime Canada, Bake Code Bakery & Cafe, and Atealier by Chatime, with a combined footprint of 100 locations nationwide. Kevito Group is dedicated to delivering exceptional dining experiences by blending Asian-inspired flavours with innovative operational strategies. For more information about Kevito Group and its portfolio of brands, please visit https://kevitogroup.com/

For more information, visit www.kevitogroup.com or follow @ChatimeCanada and @BakeCode on social media.