#FIRSTLOOK: SHOMI TO LAUNCH FOR SHAW AND ROGERS SUBSCRIBERS THIS NOVEMBER

The  buzz certainly is there for proudly-Canadian Streaming Service shomi.  A collaboration of efforts between Multimedia Giants SHAW and ROGERS, the Service will be rolled-out to the Set-Top Boxes and Streaming Devices (Apple and Android Tablets and Smartphones) this Fall, with their eyes set on the success which Key Player Netflix has achieved across homes in North America.

We and a select Group of Key Influencers in the Canadian Market, had the opportunity to hear directly from shomi‘s Marni Shulman and Marc Dinsdale who play a pivotal role in its launch at an exclusive Event at Toronto’s only five-star Hotel, The Hazelton.  We learned about the virtues of the Service, which is being touted as being “created for Entertainment Lovers, by Entertainment Lovers”.  It is the product of two things we learned: Algorithms based on Viewer habits and also the Human Touch.

The Service capitalizes on the phenomenon of Bingewatching, currently taking the World by storm, focusing on multi-season, “bingeworthy“-based Content.  Shulman says, “shomi is focusing on edgy, immersive content with deep character”.  “80% of our content is Series, 19% is Movies and the other 1% will be Concerts and original produced content.”.

That being said, shomi will be the first to stream hotly-tipped programming like NBA Star Lebron James’ BECOMING Series, a response to the lack of Sports-based programming for Kids, and also STARZ Series POWER, produced by Hip-Hop Star Curtis “50 Cent” Jackson.  It also has exclusivity on FX Original Programming like Sons of Anarchy and American Horror Story, not available on other Streaming Services.

A deal also has been reached with Warner Bros., meaning that acclaimed Series like FALLING SKIES, 2 BROKE GIRLS and SHAMELESS also are not far behind.  shomi Users also will be the first to see Producer Rob Thomas’ eagerly-awaited iZOMBIE Series, described as a cross between The Walking Dead and Veronica Mars.

The biggest selling point of shomi is its ease of use.  Instead of focusing on word-based searches, Kids in particular will find simplicity  with its image and experience-based layout, while its Bookmarking Feature makes it easy to pick-up or proceed in watching programs at a later date.

The $8.99 monthly subscription rate with its first month being free should appeal to Customers who want to add and remove the feature at their own discretion and many will find relief in being able to view programming directly on their Set-Top Boxes, meaning less worries about exceeding Internet Plan Data Caps.

shomi launches this November.  Click here to learn more.

(Photo credit: Mr. Will Wong)