#FIRSTLOOK: “JAMIE ALLAN’S ILLUSIONARIUM” COMING TO TORONTO

From the same people who brought us the Immersive Van Gogh Exhibit, comes Jamie Allan’s ILLUSIONARIUM, right in time for the Holidays. It also has been announced that iconic duo Penn & Teller also will be featured in the Exhibit! While having faced some setbacks due to the provincial closure, the exhibit is set to launch July 29, 2021 for a limited engagement at the Toronto Star building alongside the Van Gogh exhibit, takes place over four rooms in a 300,000 square foot space, taking us from the 17th into the 21st century.

The four rooms are:

Palais Royale – The first stop on the journey brings you to Paris in the 1800’s. Using dual layer 3D volumetric hologram technologies and methodologies, audiences will meet Harry Houdini and Robert Houdin. The legendary magician will take visitors on an interactive mind reading experience where everyone in the room will share the same outcome simultaneously.

The Egyptian Hall – Moving into the Egyptian Hall, guests travel back in time to the world’s earliest venue built for magic. Featuring a lively period performance with illusions and immersive room effects, you will uncover the rules of magic for levitation, vanishings and more.

On-Air Studios – Next, step into a TV Studio to celebrate magic’s coming of age over the past fifty years with the era of televised magicians. Super stars of TV magic will lead all of the audience members to participate in a card trick in which each guest will be astonished to see that in their own hands they all get the same results.

Evo-lusion Theatre – The final room takes guest into a whole new world presenting a glimpse into the future of magic and technology. The grand finale experience features high energy illusions surrounded by LED walls and a rousing soundscape of music immersing the audience as never before.

British High-tech Magician Allan conceptualized this experience which uses state-of-the-art technology in life-like holograms, 3D projections, spectacular special effects, and jaw-dropping magic.

The exhibit aims to host 200,000 people safely in its run. Learn more about it here. Tickets are on-sale now.