CTAM Canada announced today the return of StreamSafely Day in Canada. This annual event creates awareness amongst entertainment lovers about safe ways to stream their favourite content in Canada. StreamSafely Day also aims to educate customers about the risk of pirating content.
What are the dangers of content piracy? Free content isn’t actually free; it often comes with a cost. Viewers may, in fact, be putting their personal information at risk. When watching content, they could be unknowingly exposed to malicious software that steals their information, including their personal identity.
“By bringing together creators, programmers and distributors with a unified voice we can share the phenomenal breadth and depth of content available to Canadian consumers,” said Alyssa Love, CTAM Canada Co-President. “Through StreamSafely Day, CTAM Canada hopes to highlight how easy it is to watch the hottest releases and the classics without compromising data safety and quality of the viewing experience.”
“We know from visits to streamsafely.com that seven out of ten consumers are somewhat or deeply opposed to piracy,” added Vicki Lins, president & CEO of CTAM. “It’s essential to inform consumers about the risks of accessing content illegally, and the collaboration with CTAM Canada strengthens industry-wide efforts through events such as StreamSafely Day.”
In support of StreamSafely Day, CTAM is proud to work with industry leaders across Canada. Corus Entertainment Inc. and its premium streaming service STACKTV, continue to support the initiative alongside Channel Zero, Hollywood Suite, Fubo and Super Channel.
CTAM Canada invites the content industry to come together to promote StreamSafely Day. If you or your teams are posting about content and TV/streaming products and messages on December 5, we encourage you to tag #StreamSafelyDay to join in on the event and amplify your voice to connect with consumers.
To learn more about safe streaming options, please visit www.streamsafely.com and https://ctam.ca/Stream-Safely-Day/ to learn more about StreamSafely Day
About CTAM Canada
CTAM Canada is a volunteer-driven chapter of CTAM, an industry association focusing on the advancement of content distribution across multiple platforms. We provide topical Canadian research, strategic networking events and timely educational and developmental opportunities to our members. CTAM Canada has over 500 members across Canada and abroad, representing content providers, cable and telecommunications distributors as well as technology and service companies.
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