BOOKING.COMwas an official signature sponsor of the TIME100 Summit and Gala at Lincoln Center in New York, which included stars like Toronto’s own Simu Liu! The site is one of the largest travel marketplaces for both established brands and entrepreneurs of all sizes, enabling properties all over the world to reach a global audience and grow their businesses.
Booking.com aimed to further support getting important topics the increased attention they need and deserve while also providing travel inspiration for Summit & Gala attendees. The events brought together a cast of past and present TIME100 honorees and other influential figures from the worlds of art, culture, politics and entertainment with Booking.com polling the influential attendees on their summer travel plans via a survey at the brand’s dedicated activation space at Jazz at Lincoln Center.
Key insights include:
-Sustainability efforts at accommodations play a strong role in TIME100 event attendee’s vacation decisions, with 50% of survey respondents saying they would select one property over another if it had Booking.com’s Travel Sustainable badge.
-TIME100 event respondents said they prefer to stay at vacation rentals over hotels (62%).
-Trips where travelers get to enjoy the outdoors was the preference for TIME100 attendees with 46% of respondents wanting to take a beach vacation this summer and 41% wanting to take any type of nature trip.
-Experiencing local culture is TIME100 event respondents main motivation to travel this summer (37%), with relaxation not far behind at 32%.
-When asked what destination was top of the list this summer, Greece, Italy, Spain, Mexico, Colorado and Puerto Rico were the most popular among TIME100 event attendee survey respondents.