#FASHION: PEACE COLLECTIVE X MLS X SESAME STREET MILESTONE COLLECTION

Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live action content, is teaming up with Peace Collective and Major League Soccer (MLS) to bring Sesame Street characters to the pitch! Launching April 9, 2025 in Canada and the U.S., this milestone collection of apparel features beloved Sesame Street characters like Cookie Monster, Elmo, Big Bird, Bert, Ernie, and Oscar the Grouch alongside fan-favourite MLS teams.

Designed for all ages, the collection features T-shirts, sweaters, and jackets celebrating the joy of the game. Fans can shop the collection at Peace-collective.com, MLSstore.com, and select MLS stadiums, repping their favourite clubs while embracing their love of Sesame Street.

“We’ve seen incredible success in Sesame Street’s long-standing partnership with Peace Collective, and Nelvana is proud to bring this collaboration with Major League Soccer to life,” said Carly Slack, Director of Global Licensing, Retail & Marketing at Nelvana. “This collection delivers playful, standout designs that will resonate with kids and adults alike, giving soccer families a fun new way to celebrate their favourite teams—both on and off the field.”

The collection marks Peace Collective’s first ever collaboration with MLS, and clubs featured include Toronto FC, Vancouver Whitecaps FC, LA Galaxy, Inter Miami CF, Seattle Sounders FC, LAFC, Sporting Kansas City, New England Revolution, Columbus Crew, Austin FC, New York City FC, and the New York Red Bulls.

“We are in the most exciting period in North American Soccer history, and the timing couldn’t be more perfect to unveil our Sesame Street collection in collaboration with Nelvana and Peace Collective,” said Rachel Hoagland, MLS Senior Vice President of Consumer Products. “Sesame Street is beloved across numerous generations, and we can’t wait to see the reception from fans and families alike who will be celebrating their favorite characters through this special collection.”

Created with fans in mind, Peace Collective brings their expertise in creating stylish, high-quality apparel to this collection. The Sesame Street x MLS x Peace Collective collaboration, designed in Canada for fans across North America, continues Peace Collective’s tradition of blending purpose with fashion, and arrives during a period of great momentum behind the sport of soccer in North America as MLS is currently in its 30th season and is coming off a record-setting season in attendance, merchandise sales and social media engagement.

For more information on Sesame Street and licensing opportunities in Canada, please contact info@nelvana.com.