#FIRSTLOOK: “THE BRIDE” BILLBOARDS AT SANKOFA SQUARE

Feel like giving up on the Toronto dating scene? You’re not alone — and apparently, you’re not beyond help. To celebrate the highly anticipated theatrical release of The Bride!, Warner Bros. Pictures Canada has launched a twisted out­of-home campaign that’s stopping traffic (and possibly raising the dead) in downtown Toronto.

A series of cryptic billboards have taken over major downtown intersections, including Sankofa Square and Richmond & Spadina, confronting Torontonians with obtrusive questions: “Emotionally scarred and looking for love?” and “Is your love life lacking a pulse?” The messages direct singles and curious passersby to hotline number 855-274-3337 (855-BRIDE-DR) offering support by Dr. Euphronious – the groundbreaking scientist­matchmaker from The Bride!

The Bride!, from acclaimed filmmaker Maggie Gyllenhaal, is a bold, iconoclastic take on one of the world’s most compelling stories. Christian Bale stars as the lonely “Frank” opposite Jessie Buckley as The Bride – a pair of outlaw lovers in a wild and combustible romance.

Those who dial the number are greeted by a vintage-inspired receptionist, thanking callers for their interest and inviting them to experience her unconventional methods firsthand in theatres. Callers are also prompted with a surprise call-to-action for a chance to win special prizes.

Blending dark romance with a tongue-in-cheek nod to the realities of modern dating, the activation extends the offbeat universe of The Bride! beyond the screen and into the real world – no appointment required. (Doctor not licensed. Love not guaranteed.)

Watch The Bride! only in theatres and IMAX on March 6. Tickets are on sale now!

About THE BRIDE!:

From Maggie Gyllenhaal (Academy Award-nominated writer/director of The Lost Daughter) and starring Academy Award nominee Jessie Buckley and Academy Award winner Christian Bale comes THE BRIDE! A bold, iconoclastic take on one of the world’s most compelling stories.

A lonely “Frank” (Bale) travels to 1930s Chicago to ask groundbreaking scientist Dr. Euphronious (five-time Oscar nominee Annette Bening) to create a companion for him. The two revive a murdered young woman and The Bride (Buckley) is born. What ensues is beyond what either of them imagined: Murder! Possession! A radical cultural movement! And outlaw lovers in a wild and combustible romance!

The film stars Buckley, Bale, Peter Sarsgaard, with Bening, Academy Award nominee Jake Gyllenhaal, and Oscar winner Penélope Cruz. Maggie Gyllenhaal directs from her own screenplay and produces alongside Oscar nominee Emma Tillinger Koskoff, Talia Kleinhendler and Osnat Handelsman Keren. The executive producers are Carla Raij, David Webb and Courtney Kivowitz.

Gyllenhaal is supported behind the camera by a team of award-winning film artisans, including director of photography Lawrence Sher, production designer Karen Murphy, editor Dylan Tichenor, music supervisor Randall Poster, composer Hildur Gudnadóttir and costume designer Sandy Powell.

Warner Bros. Pictures Presents A First Love Films / In The Current Company Production, A Maggie Gyllenhaal Film: THE BRIDE!. The film will be distributed worldwide by Warner Bros. Pictures, only in theatres and IMAX® in North America on March 6, 2026, and internationally beginning 4 March 2026.