With it being a very unusual year navigating the SAG-AFTRA strike, we chat with some seasoned Public Relations and Communications experts on how they will navigate TIFF ’23. Today we profile our esteemed colleagues at THE TARO GROUP.
Headquartered in Toronto, they are a leading entertainment full-service Communications and Digital agency, servicing studio and independent film companies, immersive art exhibits, experiential events and pop-ups.
With this being a unique year, tell us how the SAG-AFTRA strike-related changes impact your strategy in publicizing and promoting films at the Festival.
The Taro Group: This year we’re evolving the strategy & communications for the film campaigns that we are handling at TIFF around the Filmmakers, with everything being on a smaller scale and more intimate. All those attending are proud to represent their team members who wish they could be here (but can’t be due to the ongoing strike).
Please highlight for us a few films in your slate you particularly are excited for TIFF-goers to discover.
The Taro Group: Our film slate is big this year and many include remarkable real-life stories including Elevation Pictures‘ Lee, Sing Sing and Dumb Money and films by Canadian directors with Seven Veils, Irena’s Vow, Fitting In and many more.
What you’re looking forward to most about TIFF ’23?
The Taro Group: There is so much to look forward to; all of our premieres and photo calls, the reactions from moviegoers, working with all of our incredible media partners on a daily basis, seeing our US and international colleagues and coming together as an arts community to celebrate the film industry and everyone being a special part of it.
The 2023 Toronto International Film Festival runs September 7 through 17, 2023. We are thankful to The Taro Group for their support year-round and also for giving us their time so generously.
Stay tuned as we profile another top agency tomorrow and they share their insights how they plan to navigate this very unique Festival.
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