#FIRSTLOOK: NELVANA ANNOUNCE NEW SLATE OF GLOBAL LICENSING PARTNERSHIPS

Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live-action content, today announced a slate of new global licensing partnerships across its portfolio of beloved legacy brands, reinforcing the continued cultural relevance and commercial strength of nostalgia-driven properties.

The newly signed agreements span apparel, accessories, home décor and specialty crafts, bringing fresh consumer products to market inspired by iconic series including Babar (co-licensed with The Clifford Ross Company), Max & Ruby, Maurice Sendak’s Little Bear, Pippi Longstocking and Franklin the Turtle.

Timed ahead of Licensing Expo 2026, the announcement highlights Nelvana’s strategic focus on expanding its consumer products footprint through high-quality, design-forward collaborations that resonate with both nostalgic adult audiences and new generations of fans.

The new licensing agreements include:

Undiz, which launched a Babar-inspired apparel collection in March in France

Retrokid released adult apparel collections featuring Max & Ruby, Pippi Longstocking, Maurice Sendak’s Little Bear and Franklin the Turtle in April across North America

Rowing Blazers, which released a Babar capsule collection in spring 2026

Aykroyds & Sons, developing Babar apparel for retail distribution in 2026

Trevco, producing print-on-demand Max & Ruby, Pippi Longstocking, and Maurice Sendak’s Little Bear apparel and accessories in 2026

Ploom Baby, launching Max & Ruby, Maurice Sendak’s Little Bear and Franklin the Turtle sleepwear and loungewear collections in 2026

Little Van Gogh’s, launching a Babar wall art collection in the second quarter of 2026

Penny Linn, introducing Babar, Max & Ruby, Maurice Sendak’s Little Bear and Franklin the Turtle needlepoint canvases and accessories in 2027

“These partnerships reflect the enduring emotional connection audiences have with Nelvana’s classic brands,” said Carly Slack, Director, Global Licensing, Retail & Marketing at Nelvana. “By collaborating with best-in-class partners across fashion, lifestyle and specialty categories, we’re creating meaningful, high-quality products that allow fans to rediscover the stories they grew up with in new and relevant ways.”

Steve Gaskin, Founder and CEO of Retrokid, added: “These Nelvana properties are a huge part of many childhoods—including my own. Translating that nostalgia into apparel gives fans a tangible way to reconnect with those memories while keeping things fresh and current.”

Robyn Cowling, Head of Licensing at Aykroyds & Sons, said: “Babar is a timeless brand with strong recognition and multi generational appeal. We’re so excited to introduce collections that respect its legacy whilst also appealing to today’s global retail landscape. The design team is doing an amazing job across several departments and we can’t wait for the Babar collections to be out!”

The partnerships span North America and Europe, with product rollouts planned throughout 2026 and into 2027. The deals reinforce Nelvana’s commitment to growing its licensing business through strategic collaborations that blend heritage IP with contemporary design, sustainability and retail innovation.

As demand for nostalgia-driven products continues to rise, Nelvana remains focused on unlocking new commercial opportunities for its library while maintaining the integrity and storytelling legacy of its brands.

About Nelvana

Entertaining kids for over 50 years, Nelvana is a world-leading international producer and distributor of children’s animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and action series, and ancillary consumer products programs. Nelvana’s content airs on Corus Entertainment’s kids channels in Canada and in over 180 countries around the world. The Nelvana library has well over 5,000 episodes of programming and has received over 70 major international program awards including Emmys® and Canadian Screen Awards. Visit the Nelvana website at nelvana.com.

About Corus Entertainment

Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops, delivers and distributes high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 25 specialty television services, 36 radio stations, 15 conventional television stations, digital and streaming platforms, and social digital agency and media services. Corus’ roster of premium brands includes Global Television, W Network, Flavour Network, Home Network, The HISTORY® Channel, Showcase, Slice, Adult Swim, National Geographic and Global News, along with streaming platforms STACKTV, TELETOON+, Vivéo, the Global TV App and Curiouscast. For more information visit www.corusent.com.

About The Clifford Ross Company
Founded in 1985 by multimedia artist Clifford Ross, The Clifford Ross Company focused on three classic properties during its early years: the works of Edward Gorey, Tom Swift and Babar. After optioning the rights to Babar in 1986 directly from Laurent de Brunhoff and the de Brunhoff family, CRC entered into a working relationship with Nelvana on all aspects of the property. For over 30 years, the companies have worked together producing both television and feature-length movies featuring the Babar characters and developing a worldwide licensing program.