#TRAVEL: SKYSCAN TRAVEL REPORT TRAVEL TRENDS 2027

World-leading travel app Skyscanner has officially launched its Travel Trends 2027 report revealing next year’s top trending and best value destinations as well as showcasing the seven key trends influencing traveller behaviour and key shifts in the travel industry in the coming year. Travellers are increasingly seeking value not just in what they spend but what they gain. And despite broader consumer spending slowing and global economic tides shifting, travel demand remains positive – with 80 per cent of Canadian travellers planning to travel as much, if not more, in 2027. Read the report here.

Bryan Batista, CEO of Skyscanner, comments on the emerging travel trends: “Travel is entering a new era. As people become more intentional about how they spend their time and money, they’re making different choices about where they go, how they book and what creates lasting value. They’re prioritizing meaningful experiences over material possessions, seeking confidence in every booking decision, and, in some cases, using AI during the planning process. At the same time, geopolitical instability is making travellers more conscious of risk, increasing the importance of trusted information, flexibility and transparency.”

Combining exclusive Skyscanner proprietary data with insights from more than 28,000 travellers and supporting data from trusted global partners Skyscanner has released its 2027 Travel Trends report. The findings reveal what’s next for Canadian travel, from the behaviours reshaping how and why we travel to the top 10 trending and best-value destinations for 2027.

Trending Destinations for Canadians

Skyscanner’s experts have highlighted 10 destinations seeing the biggest year-on-year search surges to help travellers experience the buzz while they’re still largely undiscovered. Cardiff in the United Kingdom has come out on top, with a massive 1045.91 per cent increase year-over-year, with its walkable centre, rich Welsh heritage and more affordable prices than some other popular U.K. destinations.

Here are the top 10 destinations with the biggest year-on-year increase in searches*:

Cardiff, United Kingdom: +1045.91 per cent
St. George’s, Grenada: +156.39 per cent
Tivat, Montenegro: +148.84 per cent
Kota Kinabalu, Malaysia: +139.00 per cent
Penticton, Canada: +137.38 per cent
Salzburg, Austria: +119.28 per cent
Bergen, Norway: +118.82 per cent
Olbia, Italy: +116.83 per cent
Podgorica, Montenegro: +115.90 per cent
Tofino, Canada: +82.60 per cent
*Source: Destinations seeing increase in flight searches between January 1, 2026 and June 30, 2026 for travel throughout 2026 compared to the same period in 2025

Biggest Price Drops for Canadian Travellers

For travellers looking to stretch their vacation budget further in 2027, Skyscanner’s experts have tracked the top destinations where airfares have fallen the most year-over-year, coupled with competitive accommodation pricing. Cardiff, United Kingdom also claims the top spot for value, leading the list with a massive 63 per cent price drop.

These are the top 10 best value destinations**:

Cardiff, United Kingdom: 63 per cent price drop
Nagoya, Japan: 50 per cent price drop
Florence, Italy: 25 per cent price drop
Nantes, France: 24 per cent price drop
Okinawa, Japan: 22 per cent price drop
Busan, South Korea: 20 per cent price drop
St. George’s, Grenada: 19 per cent price drop
Thessaloniki, Greece 19 per cent price drop
Hanoi, Vietnam: 16 per cent price drop
Krakow, Poland: 16 per cent price drop
**Based on per cent price drop for economy class return flight booked between January 1, 2026 and June 30, 2026 for travel throughout 2026 compared to the same period in 2025

The Why Behind the Where

The 2027 Travel Trends findings uncover seven key trends, revealing how Canadians are travelling with greater intention, making more considered choices about where they go, what they experience and what they want to get out of every trip.

1. Signal Severance – Fifteen per cent of Gen Z travellers plan to disconnect in 2027. Driven by digital fatigue and constant connectivity, travellers are logging off to tune back in – with remote travel replacing endless scrolling with shared moments and deeper conversations.
2. Pilgra-merch – The best keepsakes are the ones you have to travel for. Travel Trends 2027 research found that travellers are building itineraries around unique regional apparel, artisanal crafts and location-exclusive items with 35 per cent of Canadian travellers taking a trip specifically for items they couldn’t buy online.
3. Together Trips - As couples marry later in life and move away from traditionally gendered celebrations, the classic ‘stag’ or ‘hen’ trip is giving way to a more inclusive era of joint travel – the ‘Together Trip.’ Thirty-six per cent of travellers are choosing combined celebrations because they’re simply more fun (49 per cent), cheaper (44 per cent), and far easier to organize (33 per cent).
4. Grand Odysseys – In a fast-paced world, history offers context, grounding travellers in timeless human stories. Whether following sacred walking trails or exploring legendary ruins, modern tourists are turning to the past to enrich their present. Cinematic releases are driving real-world bookings, with epic films and TV like Gladiator and The Odyssey inspired 33 per cent of the travellers surveyed to plan a trip.
5. Gym-cation – Health and fitness travel is inspiring people to seek out destinations where staying active and prioritizing protein-rich healthy choices is as easy as sightseeing. Seventy per cent of millennials are more likely to book a hotel which serves a nutritious breakfast and about four in ten (46 per cent) Gen Z travellers prioritise hotels with gyms – with Bangkok, Mumbai, New York, Phuket, and Seoul topping the list of destinations where travellers use Skyscanner’s hotel gym filter.
6. Sound Bound – Music has become one of the biggest drivers of global travel, but beyond stadium tours, regional sounds and local culture are driving destination choices. Cultural immersion is a priority as unique venues rank highly for both Gen Z (33 per cent) and Millennials (39 per cent). The setting is also becoming just as critical as the set list with eight per cent of travellers stating that the venue matters as much as the music, prompting fans to swap standard arenas for unique locations like ancient caves or pyramids.
7. Currency Chasers – Savvy spenders can make their money go further in 2027 by actively matching destinations to take advantage of positive foreign exchange rates. Over a third (35 per cent) of Canadian travellers, including 66 per cent of Gen Z and 46 per cent of Millennials, have switched destinations to take advantage of better exchange rates, directly influencing destination choices. This shift is already driving real-time booking habits, with year-on-year searches to Vietnam soaring by 25 per cent thanks to favourable currency trends.

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About Skyscanner
Skyscanner is a global leader in travel that helps travellers plan and book their trip with ease and confidence. Every month, Skyscanner connects millions of travellers, in 52 countries and 37 languages, to more than 1,400 trusted travel partners so they can find flight, hotel or car hire options.

Founded in 2003, Skyscanner has offices worldwide, in Europe, Asia-Pacific and North America where traveller-first innovations are developed and powered by data and insights. Making use of the latest technology, Skyscanner simplifies the complexity of travel and provides honest and transparent solutions, searching billions of prices every day so travellers can be sure they’ve seen some of the best possible options, all in one place.