#PRODUCTWATCH: NIKON Z 50 MM f/1.4 LENS

Today, Nikon Canada Inc. announced the NIKKOR Z 50mm f/1.4, a lightweight prime lens with a wide and bright f/1.4 aperture. This affordable lens is compact enough to take anywhere, while offering a versatile and classic focal length that’s ideal for portraits, landscapes, street snaps, travel, still life and more.

The large f/1.4 aperture of this lens affords users the ability to create images and video with three-dimensional emphasis and naturally soft backgrounds that draw the viewers’ attention to a subject.

The NIKKOR Z 50mm f/1.4 lens features a compact, comfortable and lightweight design, measuring approximately 2.9 in x 3.4 in (74.5 × 86.5 mm) and weighing only 14.8 oz (420 g). The lens is engineered with a premium feel and superb handling, featuring a dedicated focus ring and customizable control ring.

Additional Features of the NIKKOR Z 50mm f/1.4:

• Close minimum focus distance lets users get as near as 14.5 in (0.37 m) from the subject, which is great for flowers, still life and food photography.
• Nine-blade diaphragm helps to create a natural, circular bokeh for a pleasing out of focus area.
• Focus breathing is effectively suppressed to minimize the shift of the angle of view when adjusting the focus.
• Near Silent operation for video production, with a click-less control ring and near silent lens drive thanks to the use of STM motors.
• Weather Sealed and designed with careful consideration for dust- and drip-resistant performance*.

Price and Availability
The new NIKKOR Z 50mm f/1.4 will be available in late September 2024 for a manufacturer’s suggested retail price (MSRP) of $679.95**. For more information about the latest Nikon products, including the extensive lineup of NIKKOR Z lenses and the entire range of Z series cameras, please visit Nikon.ca.

About Nikon
Nikon is a world leader in digital imaging, precision optics and technologies for photo and video capture; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation. Nikon Canada Inc. distributes consumer and professional Z Series mirrorless camera, digital SLR cameras, a vast array of NIKKOR and NIKKOR Z lenses, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products. For more information visit www.nikon.ca, which links all levels of photographers and visual storytellers to the Web’s most comprehensive learning and sharing communities. Connect with Nikon Canada on Facebook, Instagram, Twitter, TikTok and YouTube.