One of 2013’s most eagerly awaited Debut Discs comes from New Zealand’s LORDE (née Ella Yelich-O’Connor), who at the age of 16 is stirring-up just the right amount of buzz in anticipation of her debut Disc Pure Heroine, set for release October 1, 2013 domestically via Universal Music Canada.
Just this past week, she became the first Woman since 1996 to top the Billboard Alternative Songs Chart with her debut Single, a minimalist Electro-Pop Moment titled Royals. She also accomplished the same feat on the Canadian Alternative Rock Charts, performing well also on the Canadian Hot 100 and US Billboard Hot 100 Charts, meaning the Track successfully has crossed-over to Pop Radio.
The harmonies are Freddie Mercury-esque, the Lyrics are Hip-Hop, feeling oddly familiar yet certifiably fresh. I won’t deny there’s a bit of Lana Del Rey there, but LORDE definitely has an accessibility that will gain her potentially more Fans Stateside. I’m awful excited to hear what’s coming next as she is quoted as crafting a “cohesive” Disc.
Check-out the US Version of the Video for Royals below:
LORDE performs at Danforth Music Hall on Saturday, October 6, 2013, after originally being scheduled at more intimate The Hoxton in Toronto.