Asian Luxury Skin Care giant SK-II comes out of nowhere and gives us the feels with this new Short Film as part of their #ChangeDestiny campaign. The Film tackles the subject of being single as a woman past the age of 27 in China in the face of parental and societal pressures to marry. It culminates in an experience at a Shanghai Marriage Market, where parents try to find partners for their unwed children. The women interviewed agree to attend with their parents, but not for the reason you might think. Anyone can relate.
See the Short:
Remember to turn on the subtitles! If you were touched by this – and we’re sure you will be – share the Film with the hashtag #CHANGEDESTINY.
Several of Hollywood’s A-List are embracing SK-II including Jessica Chastain who uses their products. Cate Blanchett also took part in the #ChangeDestiny campaign: