Straight from the streets of New York, the iconic Prince Street Pizza has arrived in Toronto, marking its 10th location and the pizzeriaâs first international location. Today, its doors open to the public serving up its famous square slices at The Well, the cityâs newest mixed-use hub.
Lawrence Longo, who moved to California from Toronto in the early 2000s, is an entrepreneur with a passion for food and a desire to bring quality, delicious bites to consumers. In 2020, Canadian entrepreneur Longo – whose portfolio also includes Off the Menu and Irvâs Burger – became owner and CEO of Prince Street Pizza. At this time, Longo saw an opportunity to not only expand his business internationally, but bring his passion for food to his hometown by opening a New York institution in the newly constructed, The Well.
âPrince Street Pizza has been serving slices for more than a decade in New York and across the U.S, and our visitors from Toronto keep asking for a location here. Well, the wait is over – weâre here,â said Longo. âI grew up in Toronto, my family is here, so opening in this city is extra special to me. We know the pizza scene is thriving in the city and weâre excited to bring our Sicilian squares to the fold.â
To ensure any pizza made in locations outside of New York City tastes the same as the original, Longo insists on using the same ingredients – and that includes NYC water, which is made possible by the New York water filtration system installed in the kitchen. The pizzeria also features brick walls, high ceilings, and a variety of menu options, including Original SOHO Squares: SPICY SPRING™, PRINCE PERFECTION, MERCER MARGHERITA, SPICY VODKA, FOUR CHEESE, VEGAN SQUARE, MEAT LOVERS, and the newest crowd favourite, NAUGHTY PIE.
The delectable fare doesnât end there â customers can also enjoy round NEAPOLITAN STYLE PIZZAS including the ORIGINAL PRINCE, THE FANCY PRINCE, BOOZY BROOME, GREEN MACHINE, OAKEY SMOKEY, and VEGGIE ORIGINAL.
We had the joy of visiting already! Check-out our experience!
(Photo/video credit: Mr. Will Wong)
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