#COLAWARS: POP GIANTS COCA COLA & PEPSI WAGE BATTLE WITH BEYONCÉ AND MARC JACOBS AD CAMPAIGNS
Soft Drink Giants Coca Cola and Pepsi will be butting heads and their weapons? Fashion and Celebrity. Style Icons Beyoncé and Marc Jacobs are set to make a carbonated splash soon with Ad Campaigns, the former for Pepsi, the latter for Diet Coke/Coke Light. But who does it better and who will gain the most from these Celebrity affiliations?
Jacobs, named Creative Director at Coca Cola recently, is helping celebrate their 30th Anniversary with his limited edition Pop Cans, paying tribute to empowered Women of the 80s, 90s and 2000s. The accompanying Ad Campaigns, true to form whether it be his Handbags or Fragrances, feature his Yoga-toned Body in all its partially-nude glory, savouring and then splashing the Diet Coke/Coke Light into the Camera, before crushing his self-designed Can presumably for Recycling? The Cans are set to debut on February 28, 2013 in the U.S., Coca Cola Canada confirms they have no plans to carry the cans in Canada.
Beyoncé‘s reported $50-million Campaign with Pepsi comparably humbles the Jacobs’ collaboration with Coca Cola, getting major exposure at the recent Super Bowl with the company sponsoring her much talked-about Halftime Show and just yesterday the look of her edition Warhol-inspired Pop Art Ads were unveiled. Some Fans are criticizing that the Ads don’t show her African-American heritage enough, while others are criticizing that Michelle Obama‘s v. public stance in the fight against Obesity is being disrespected with Beyoncé – who is supported v. publicly by Obamas – endorsing such a sugary Soft Drink. Critics though, fail to acknowledge that the Pop Star’s relationship with Pepsi began back in 2001, long before Obama being elected into the White House. Really, who in their right mind would $50-million? Blue Ivy needs a College Fund. Europeans will be first to get the limited edition Beyoncé Cans in March 2013.
See the Ads below:
(Photo credit: Coca Cola/Pepsi)