#FIRSTLOOK: “SNAKE” PREMIERING AT SXSW ’26

SNAKE, premiering at SXSW. Image c/o Club Red Productions.

March 12, 2026 (Toronto, ON) – Canadian distributor Game Theory Films has picked up Canadian rights to Jenna MacMillan’s directorial debut, THE SNAKE ahead of its World Premiere at SXSW in March 2026. THE SNAKE is part of the Narrative Feature Program where it is eligible for the Narrative Feature Competition, and also marks the first-ever Prince Edward Island-made film to premiere at SXSW.

Written by and starring Susan Kent, and directed by award-winning producer Jenna MacMillan, the film unites the duo from Who’sYer Father? which set box office records in the Maritimes.

THE SNAKE is an off-beat dark-comedy that follows an ungovernable 40 year-old woman Jamie (Kent) and her descent as her life blows up around her. The film carves out space for rarely-seen women who, despite all odds, can’t get their shit together. THE SNAKE is about Jamie, a 40-something wild child who collides with her venomous mother Anne (Robin Duke). Following an eviction and newly single, Jamie’s life blows up spectacularly.

“I’m thrilled to partner with Game Theory Films to bring THE SNAKE to Canadian audiences,” says MacMillan of her directorial debut. “Hilary and her team have an incredible track record of championing bold, character-driven stories, and their genuine enthusiasm for this film means everything to us. As PEI’s first feature to premiere at SXSW, THE SNAKE represents not just a personal milestone, but proof that compelling, authentic storytelling can come from anywhere. I can’t wait for Canadian audiences to meet Jamie and her roller coaster ride of a life.

Hilary Hart of Game Theory Films says, “Susan Kent has created an unforgettable, unapologetic and deeply loveable character in Jamie, brought to life with humour and empathy under Jenna MacMillian’s assured direction. We are thrilled to join the team and can’t wait for Canadian audiences to fall in love with THE SNAKE.”

THE SNAKE boasts an ensemble cast including Robin Duke, Jonathan Torrens, Emma Hunter, Daniel Petronijevic, Jimbo and more.

THE SNAKE is written by Susan Kent, directed by Jenna MacMillan and produced by Bill Lundy, Melani Wood, and Sharlene Kelly for Club Red Productions.

Support for THE SNAKE provided by Telefilm Canada and the Prince Edward Island Film Fund.

GAME THEORY FILMS
Game Theory Films is a boutique feature film distribution company based in Toronto, Ontario, established in 2018. Game Theory is committed to the strategic release of narrative and documentary theatrical feature films within the Canadian marketplace. Our catalogue includes award winning titles like Riceboy Sleeps, In Flames and Humanist Vampire Seeking Consenting Suicidal Person. With a small passionate staff, we offer a personal touch, and are available to our partners throughout the life of their films from development through release. Upcoming releases include Sundance Grand Jury Prize winner Atropia and Hamlet starring Riz Ahmed.

About Club Red Productions
Club Red Productions is Prince Edward Island’s flagship film and television company. Founded by award-winning producer/director Jenna MacMillan, Club Red is committed to bold, creator-driven storytelling with a distinctly East Coast edge. With a growing slate of premium features and series, the company is helping put PEI on the map as the next must-watch hub for Canadian production.