#FIRSTLOOK: TORONTO PREMIERE OF “THE PINK PILL: SEX, DRUGS & WHO HAS CONTROL”

Last night, stars and notable guests gathered at Toronto’s iconic TIFF Lightbox for the Canadian premiere event of THE PINK PILL: SEX, DRUGS & WHO HAS CONTROL, celebrating the launch of the powerful new documentary available on Paramount+ in Canada and the US on March 6th. Directed by award-winning Montreal filmmaker Aisling Chin-Yee, the film ignites a global conversation on women’s health, power, and medical equity ahead of International Women’s Day.

The evening featured a screening of the film for a sold out threatre, followed by a spirited Q&A with filmmakers including director Aisling Chin-Yee, entrepreneur and central figure in the film Cindy Eckert, (Founder & CEO Sprout Pharmaceuticals) and Executive Producers Julie Bristow (Catalyst), Abby Greensfelder (Everywoman Studios), and Joanna Griffiths (Knix).

The premiere also brought together notable voices from across media, entertainment and women’s advocacy. Attendees included actors Sarah Gadon (Cosmopolis), Wendy Crewson (We Were Liars), Supinder Wraich (Allegiance), Jennifer Goodhue (Baroness Von Sketch), and Tricia Black (Small Achievable Goals). Also in attendance showing their support for women’s health were Olympian Tessa Virtue and media personalities Cheryl Hickey, Sarah Landry, and Hannah Sung, who also moderated the Q &A.

Following the screening, guests gathered for a reception at Toronto’s Abrielle to celebrate the film.

(Photo credit: George Pimentel Photography)