#FASHION: SHEIN REVEALS REVEAL TOPSELLERS OF 2025

Global fashion and lifestyle retailer SHEIN has released its first-ever Canada Trends Report, offering an in-depth look at customer tastes and shopping habits in 2025. The report spotlights the distinct style preferences, top-performing categories, and lifestyle trends that shaped how Canadian shoppers across the country engaged with SHEIN throughout the year. 

NATIONWIDE TRENDS: WHAT CANADIANS SHOPPED MOST IN 2025 

Women’s apparel continued to dominate, with staple pieces like flare leggings, athletic skorts, and casual jackets leading sales in nearly every region. Earth tones, soft florals, and textured fabrics reflected a subtle nod to both urban and rural influences. Beyond fashion, Canadian shoppers showed strong interest in practical home and lifestyle products.  

Despite the country’s vast geography and cultural variety, these items consistently topped the charts across provinces and territories—proving that Canadians value style that fits their unique lifestyles and climates, while embracing a shared commitment to quality and versatility. 

• Women’s Workout Zipper Jacket 
• Earphone Cleaning Kit 
• Pet Adjustable Seatbelt  

TOPSELLERS BY PROVINCE

• Quebec loved Festival Wear: MISSGUIDED Sequin Animal Print Shorts, SHEIN BAE Leopard Print Sheer Mesh Top, SHEIN PETITE  Leopard Jersey
• Ontario loved athleisure with the GLOWMODE FeatherFit™ Zip Up Jacket
• In British Columbia, men loved the Manfinity Button-Up Shirt
• Alberta loved the Western Knee-High Boots
• The Prairies loved a Fishing Graphic T-Shirt
• And, in the North, people loved the Cake Decorating Kit

MORE DETAILS BY NATION AND PROVINCE

Canada’s 2025 style landscape was defined by a diverse mix of practicality, comfort, and
regional expression. From Ontario’s every day, on-the-go dressing to British Columbia’s
lifestyle-led ease and Quebec’s day-to-night polish, Canadian shoppers embraced fashion that
balanced function with individuality. Data also revealed distinct lifestyle signals, with the
territories emerging as standout DIY hubs, while Ontario and Atlantic Canada led the way in pet-
focused accessories and everyday essentials.

Across provinces and territories, versatile layering, athleisure staples, and thoughtfully chosen
accessories were key themes that tied the country’s wardrobes together.

NATIONWIDE TRENDS: WHAT CANADIANS SHOPPED MOST IN 2025

Across the country, women’s apparel continued to lead sales, with staple pieces like flare
leggings, athletic skorts, and casual jackets leading sales in nearly every region. Earth tones,
soft florals, and textured fabrics reflected a subtle nod to both urban and rural influences.
Beyond fashion, Canadians also showed a strong appetite for practical home and lifestyle

products with items that simplify routines, support pets, and keep everyday spaces organized.
Despite the country’s vast geography and cultural variety, these items consistently topped the
charts across provinces and territories–proving that Canadians value style that fits their unique
lifestyles and climates, while embracing a shared commitment to quality and versatility.

● Women’s Workout Zipper Jacket
● Earphone Cleaning Kit
● Pet Adjustable Seatbelt

QUEBEC: WHERE STYLE SHIFTS FROM WORKDAY TO NIGHT OUT
Across Quebec, 2025 style reflected a confident balance between polished workwear and
statement-making evening looks. Tailored staples dominated daytime wardrobes, while bold
textures and prints took over after hours — pointing to a fashion culture that values versatility
and self-expression. Faux leather, brown suede, and animal prints emerged as defining
elements, reinforcing Quebec’s reputation as one of Canada’s most trend-driven provinces.

Top sellers included:

● Festival Wear: MISSGUIDED Sequin Animal Print Shorts, SHEIN BAE Leopard Print
Sheer Mesh Top, SHEIN PETITE Leopard Jersey
● Womenswear: Tailored Office Pants
● Women’s Jacket: SHEIN Frenchy Sleeveless Vest
● Footwear: Mid-Calf Boots
● Accessory: Brown Suede Bag

Quebec’s trends highlight a seamless blend of business-ready polish and party-forward
confidence, with shoppers embracing pieces that transition effortlessly from office hours to
evenings out.

ONTARIO: WHERE EVERYDAY FUNCTION MEETS TREND-LED MOMENTS
Across Ontario, 2025 style was shaped by the realities of busy, multi-purpose routines.
Shoppers gravitated toward versatile pieces designed to move easily through workdays,
errands, and time at home, with comfort and practicality remaining key priorities. At the same
time, Ontario shoppers showed a clear appetite for trend-driven and festive pieces, embracing
playful details and statement patterns that added personality to everyday dressing.

● Festival Wear: SHEIN Bae Polka Dot Corset Top, ROMWE Sequin Micro Shorts
● Womenswear: GLOWMODE FeatherFit™ Zip Up Jacket, DAZY Asymetrical T-Shirt,
Flare Leggings
● Footwear: White Sneakers, Chunky Heel Boots
● Accessory: Adjustable Shoulder Bag
● Pet & Lifestyle: Custom Pet Blankets, Pet Car Seat Belt, Water Resistant Dog Shoes

Ontario’s trends highlight a style sensibility rooted in practicality, with shoppers confidently
layering in trend-led and festive elements that reflect both daily life and celebratory moments.

BRITISH COLUMBIA: WHERE LIFESTYLE SHAPES STYLE
Across British Columbia, 2025 style was shaped by the region’s active, outdoors-aware lifestyle
and a fashion identity that blends practicality with effortless polish. Shoppers reached for pieces
that balance everyday comfort with light layering, from casual outerwear and utility-inspired
details to relaxed yet considered silhouettes that transition easily from urban streets to parks
and trails. At the same time, the province’s local fashion and creative communities helped drive
interest in texture and fashion-forward shapes.

Top sellers included:

● Womenswear: GLOWMODE FeatherFit™ Zip Up Jacket, Polka Dot V-Neck Dress

● Women’s Outerwear: DAZY Padded Vest
● Menswear: Manfinity Button-Up Shirt
● Footwear: Black Buckle Boots, Open Toe Sandals
● Accessory: Faux Leather Woven Bag

British Columbia’s trends underscore a fashion sensibility that values ease, adaptability, and
intentional design. Shoppers gravitated toward pieces that feel natural in daily life, with just
enough trend influence to keep looks current.

ALBERTA: WHERE STAMPEDE SEASON SHAPED STYLE
Across Alberta, 2025 fashion reflected the impact of Stampede season on how shoppers
dressed throughout the year. Top sellers point to an appetite for statement silhouettes and bold
details that work for large-scale summer events while remaining easy to style day to day.
Flowing skirts, structured layers, and standout accessories emerged as defining elements,
showing how event-driven dressing continues to influence everyday wardrobes.

Top sellers included:

● Festival Wear: Suede Fringed Skirt, Western Knee-High Boots, Silver Waist Chain
● Womenswear: Ruffled Maxi Skirt, Denim Jacket
● Footwear: Black Buckle Boots
● Menswear: Manfinity Button-Up Shirt
● Accessories: Cherry Bag Charm, Adjustable Shoulder Bag

Alberta’s trends highlight a style approach shaped by seasonal events, with shoppers
embracing bold, expressive pieces that feel relevant both during Stampede and beyond.

THE PRAIRIES: WHERE PRACTICALITY LEADS EVERYDAY STYLE

Across Manitoba and Saskatchewan, 2025 style was shaped by a focus on practicality and
everyday reliability. Shoppers gravitated toward familiar silhouettes and comfortable staples that
fit seamlessly into daily routines, prioritizing wearability over trend-driven statements. Easy
layers, graphic tees, and functional footwear dominated wardrobes, reflecting a preference for
fashion that feels approachable and dependable.

● Womenswear: Ruffled Maxi Skirt, Women’s Workout Zipper Jacket
● Women’s Outerwear: SHEIN EZwear Puffer Vest, SHEIN EZwear Teddy Vest Coat
● Menswear: Fishing Graphic T-Shirt
● Women’s Footwear: Loafers
● Accessories: Plaid Scarf, Black Belt with Gold Buckle

The Prairies’ trends highlight a grounded approach to style, with shoppers choosing clothing
and accessories that support everyday life while remaining easy to wear and familiar.

THE NORTH: WHERE FUNCTION SHAPES FASHION AND DIY THRIVES
Across Nunavut, Yukon, and the Northwest Territories, necessity led the way in 2025. Warm
layers, durable footwear, and compact accessories dominated shopping behaviour, reflecting
the realities of colder climates and active daily routines. At the same time, top sellers like cake
decorating kits point to a strong DIY culture, with shoppers embracing hands-on creativity and
self-expression at home.

Top sellers included:

● Womenswear: Hooded Puffer Jacket & Fleece-Lined Jacket
● Menswear: Drawstring Waist Joggers & Casual Lace-Up Sneakers
● Jewelry: Small Nose Studs
● Beauty: Point Tail Comb

● Home & Kitchen: Cake Decorating Kit

Northern Canada’s trends underscore how climate directly informs style, with warmth and utility
remaining essential — balanced by small, personal creative outlets that bring individuality into
everyday life.

ATLANTIC CANADA: WHERE COMFORT, PERSONALITY, AND PETS SHAPE EVERYDAY
STYLE
Across Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland & Labrador,
2025 style was shaped by comfort-first routines and a strong sense of personal expression.
Easy silhouettes, breathable fabrics, and relaxed footwear dominated wardrobes, reflecting
lifestyles centered around home, community, and day-to-day flexibility. At the same time, the
popularity of pet accessories points to how closely pets are woven into everyday life, influencing
both fashion choices and lifestyle purchases.

● Womenswear: SHEIN Lune Linen Blend Pants, Sport Zip Up Sweater
● Women’s Outerwear: Plaid Hooded Jacket, SHEIN EZWear Teddy Vest
● Menswear: Manfinity Tropical Short Sleeve
● Pet & Lifestyle: Custom Pet Blankets, Pet Car Seat Belt, Paw Print Memorial Kit, Cute
Floral Cat Harness
● Women’s Footwear: Slip-On Sandals, Wedge Sandals

Atlantic Canada’s trends highlight an approach to style that feels personal, lived-in, and
expressive. Comfort leads the way, individuality follows, and pets remain a natural part of daily
routines. As we celebrate the styles and must-haves that defined 2025, we’re already looking
ahead to the trends, colors, and everyday essentials that will inspire SHEIN shoppers in 2026.
We can’t wait to see how our community continues to express comfort, personality, and
creativity in the year ahead.

Check SHEIN for more inspired shopping!

About SHEIN:
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and
products from a global network of vendors at affordable prices. SHEIN remains committed to
making the beauty of fashion accessible to all, promoting its industry-leading, on-demand
production methodology, for a smarter, future-ready industry. To learn more about SHEIN, visit
www.sheingroup.com.