#NEWMUSIC: ALEX SAMPSON – “HOW LUCK AM I?”

In the midst of a defining year marked by touring milestones, viral momentum and a fast-growing global fanbase, Alex Sampson releases his new single “How Lucky Am I?” today via Warner Records. Listen HERE. “How Lucky Am I?” arrives ahead of his new EP Growing Pains, out June 5, 2026. The track finds Sampson reflecting on love, loss and the gratitude that can remain even after a relationship changes shape. 

Emotionally honest and deeply personal, “How Lucky Am I?” captures the ache of looking back on a relationship not with resentment, but with appreciation for what it gave him. Built around Sampson’s signature vulnerability and timeless pop sensibility, the song turns heartbreak into perspective, offering a mature reflection on love, memory and the quiet beauty of having experienced something real.

“‘How Lucky Am I?’ is one of the most honest songs I’ve written for this project. It’s about realizing that even when something doesn’t last forever, you can still feel grateful that it happened at all,” said Sampson. “There’s sadness in it, but also a lot of love. I hope people hear it and think about the person or moment they were lucky to have, even if it’s not part of their life in the same way anymore.”

The release continues a defining new chapter for Sampson, following recent singles “Not Even Gone” and “Misery,” as well as renewed viral momentum around fan favorite “Pretty Baby,” which has surpassed 174M total views on social media. 

Earlier this year, Sampson kicked off his first headline tour across the U.S. and Canada, marking a major milestone in his growing career and further solidifying his connection with fans across North America.

Produced by David Pramik (Selena Gomez, Bebe Rexha, Logic), Growing Pains sees Sampson enter his most personal era yet, expanding on the heartfelt storytelling and emotional immediacy that have made him one of pop’s most promising emerging voices. “How Lucky Am I?” offers a final glimpse into the EP’s world before its release, setting the tone for a project rooted in reflection, growth and the complicated beauty of coming of age through love.

About Alex Sampson:

Canadian-born singer-songwriter Alex Sampson is emerging as one of pop’s most promising new voices, pairing boy-next-door charm with the emotional vulnerability of early 2000s singer-songwriters. Raised in Atikokan, Ontario, a small town of roughly 2,600 people, Sampson first found a global audience online through covers of artists including Ruth B, Ed Sheeran and Billie Eilish before introducing fans to his own songwriting with early originals like “Stay Here,” “All That We Could Have Been” and “Play Pretend.” Sampson has since released his debut EP, Blurry Vision, appeared on season nineteen of America’s Got Talent, and followed with his sophomore EP, Hopeless Romantic. Named to People Magazine’s 2023 Emerging Artists list, he has built a highly engaged fanbase of more than 5.8 million combined social followers and over 101 million total views, connecting with Gen Z listeners while maintaining a broader, cross-generational appeal. After opening for Alexander Stewart in Canada and joining Jamie Miller’s Long Way Home tour across North America and Europe, Sampson kicked off his first headline tour across the U.S. and Canada in 2026. Fueled by renewed viral momentum around “Pretty Baby,” which has surpassed 20 million U.S. streams, he continues his next chapter with the recent singles “Not Even Gone,” “Misery” and “How Lucky Am I?” With his EP, Growing Pains, arriving on June 5 via Warner Records, Sampson is entering a defining new era with more music on the way.