#FIRSTLOOK: TELEFILM CANADA ANNOUNCE STRATEGIC ORIENTATION FRAMEWORK

Telefilm Canada today announced the publication of its Strategic Orientation Framework, which will serve as a roadmap for the review of all its funding programs, to be carried out through to 2028.

Informed by Telefilm’s key commitments and by consultations with the Canadian and international audiovisual industry, this framework aims to foster greater cohesion across programs and a more audience-centred approach. It puts forward a structured model supported by precise, targeted outcomes, in order to maximize the impact of Telefilm’s investments for the benefit of Canadian creators and companies.

The primary innovation of this review is the introduction of clear, measurable performance indicators, the results of which will be made public on a periodic basis. This approach is intended to strengthen transparency and support data-based decision-making.

“This framework is the result of more than a year of close collaboration with the industry, supported by our action plans and concrete data on the performance of our programs,” said Francesca Accinelli, Chief Program Officer, Telefilm Canada. “It gives us the foundation to invest more strategically, by supporting projects at every stage and focusing on the success of creators and Canadian companies, regardless of their ambitions. This strategic framework offers a clear direction for supporting a strong Canadian and Indigenous cinema: a cinema capable of reaching, engaging, and building lasting connections with audiences here at home and around the world.”

This framework is part of Telefilm’s 2024–2027 triennial strategic plan and represents a key milestone in ensuring that programs remain relevant, flexible, and aligned with the ambitions of the Canadian audiovisual industry and with the evolving expectations of audiences.

All information related to the Strategic Orientation Framework — including key objectives, targeted outcomes and measurable indicators — is available HERE.

About Telefilm Canada

Founded in 1967, Telefilm Canada is a Crown corporation that invests in the development, production, promotion and distribution of the Canadian and Indigenous audiovisual industry. As the largest investor in Canadian cinema, Telefilm supports the economic power and cultural impact of the audiovisual sector in collaboration with industry players. Additionally, Telefilm provides recommendations to the Department of Canadian Heritage regarding the certification of treaty-based audiovisual co-productions, and administers programs of the Canada Media Fund.