This weekend, Warner Bros. Pictures Canada crafted a pixel-perfect experience at Yorkdale Shopping Centre to celebrate the upcoming theatrical release of A MINECRAFT MOVIE. This immersive activation, located near the TTC entrance and Starbucks Kiosk, offers fans of all ages an opportunity to experience the Minecraft universe like NETHER before, entirely free of charge!
Visitors are invited to step into the filmâs pixelated paradise, showcased around a mega-sized interactive LED portal. Here, fans can snap selfies with some of the movie charactersâfrom the stealthy Creeper and buzzing Bee, to the adorable Pink Sheep. The adventure also allows guests to enter an exclusive contest to win a trip to attend the world premiere in U.K!
For extra flavour, Cineplex has set up a life-size popcorn bucket where fans can purchase their tickets to see the film in advance to secure the best seats for opening weekend.
The experience runs daily throughout March Break, from Saturday, March 8 to Sunday, March 16 during mall hours. Guests will also go home with exclusive goodies including movie posters, activity sheets, LEGOÂź MinecraftÂź polybags, and more (while supplies last). Be there and be square!
A MINECRAFT MOVIE, starring Jack Black and Jason Momoa, hits theatres April 4. Advance tickets are now available for purchase online.
About A MINECRAFT MOVIE:
From Warner Bros. Pictures and Legendary Pictures and starring Jason Momoa and Jack Black, âA Minecraft Movie,â directed by Jared Hess, is the first-ever big screen, live-action adaptation of Minecraft, the best-selling video game of all time.
The film also stars Emma Myers (âWednesdayâ), Oscar nominee Danielle Brooks (âThe Color Purpleâ), Sebastian Eugene Hansen (âJust Mercy, âLiseyâs Storyâ), with Jennifer Coolidge.
Welcome to the world of Minecraft, where creativity doesnât just help you craft, itâs essential to oneâs survival! Four misfitsâGarrett âThe Garbage Manâ Garrison (Momoa), Henry (Hansen), Natalie (Myers) and Dawn (Brooks)âfind themselves struggling with ordinary problems when they are suddenly pulled through a mysterious portal into the Overworld: a bizarre, cubic wonderland that thrives on imagination. To get back home, theyâll have to master this world (and protect it from evil things like Piglins and Zombies, too) while embarking on a magical quest with an unexpected, expert crafter, Steve (Black). Together, their adventure will challenge all five to be bold and to reconnect with the qualities that make each of them uniquely creativeâŠthe very skills they need to thrive back in the real world.
Oscar nominee Hess (âNinety-Five Senses,â âNacho Libreâ) directed, with Roy Lee, Jon Berg, Mary Parent, Cale Boyter, Jason Momoa, Jill Messick, Torfi Frans Olafsson and Vu Bui producing, and Todd Hallowell, Kayleen Walters, Brian Mendoza, Jonathan Spaihts, Pete Chiappetta, Andrew Lary and Anthony Tittanegro executive producing.
The directorâs creative team behind the camera includes BAFTA-nominated director of photography Enrique Chediak (â127 Hours,â âTransformers: Rise of the Beastsâ), Oscar-winning production designer Grant Major (âThe Lord of the Rings: The Return of the King,â âThe Megâ), editor James Thomas (âPokĂ©mon: Detective Pikachuâ, the âBoratâ films), Oscar-winning VFX supervisor Dan Lemmon (âThe Jungle Book,â âThe Batmanâ), and costume designer Amanda Neale (âThe Meg,â âWhat We Do in the Shadowsâ). Casting is by Rachel Tenner. The music supervisors are Gabe Hilfer and Karyn Rachtman, and the music is by Mark Mothersbaugh (âThor: Ragnarok,â the âLEGOÂźâ movies).
Warner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/MojĂ€ng Aktiebolag Production, A Jared Hess Film, âA Minecraft Movie.â The film will be distributed by Warner Bros. Pictures worldwide and by Legendary East in China, and released only in theatres and IMAX in North America on April 4, 2025, and internationally beginning 2 April 2025.
For advertising opportunites please contact mrwill@mrwillwong.com