#FIRSTLOOK: STUDIES SHOW 56% OF CANADIANS WILL WATCH “STRANGER THINGS” SEASON 5

Move over Netflix and Chill; this holiday season, Canadians are all about Netflix and Hibernate. Forget last-minute shopping and chaotic family dinners (yes, even with the in-laws). This year, Canadians are redefining holiday traditions and trading the usual stress for something way cozier.

According to our latest poll, Canadians are getting really serious about their entertainment. A holiday hibernation trend is sweeping the country, with nearly half of Canadians with Netflix (45%) admitting they want to spend the holiday time during December indulging in their favourite shows, films and festive treats, particularly among young adults who are leading the movement.

But wait, there’s more: half of Canadians (50%) confess to sneaking away from family gatherings to catch up on Netflix during the holidays. No judgement – we totally get it.

Not all Canadians are on the same page when it comes to their holiday priorities: Young adults aged 18 to 29 are the most likely to steal away for streaming breaks, with 10% slipping off every few hours for their must-watch series and movies. Whereas Canadians aged 60 and over are holding the firmest to tradition, with 73% preferring time with family over making a dent in their watchlist.

Multitasking has also become a trademark of the holiday season. Nearly a quarter of Canadians (24%) watch Netflix while wrapping gifts, turning chores into festive moments of entertainment.

Canadians also know what they want, with 35% of Canadians re-watching the same beloved films and specials every year, and 43% saying these classic favourites are their top choice for holiday viewing.

With the highly anticipated final installments of Stranger Things arriving this holiday season, excitement is building, with 56% of Canadians planning to watch every new episode as they’re released in November and December.

Make sure to catch the fifth and final season of Stranger Things, debuting in three volumes: the first four episodes are out now, three episodes
will release on December 25, and the finale episode
will land on New Year’s Eve. Each volume releases at 8 PM ET.

So grab your coziest blanket, stock up on your favourite holiday snacks and join the great Canadian holiday hibernation! More here on the studies.