Netflix today announced a new unscripted series starring global social media phenom and entrepreneur Alix Earle (Dancing With The Stars, Happy Gilmore 2), set to debut in 2026. The series will feature Earle’s modern family, including her sister, creator and trendsetter Ashtin Earle, alongside her vibrant group of friends.
This all-access unscripted series from Emmy Award-winning Fulwell Entertainment follows Earle’s meteoric rise as an entrepreneur and entertainer, inviting fans into the real-time messiness of a young woman traveling the globe, navigating new relationships, and entering a pivotal period of personal and professional transition. Along the way, the series brings viewers inside her modern family dynamic and inner circle, offering an unfiltered look at Alix as she figures out her next chapter.
Logline: Gen-Z’s ultimate It Girl, Alix Earle, is making the next big jump in her career. Can she balance her burgeoning business empire with being that unfiltered, twenty-something, hot mess that America fell in love with? Now she’s taking her candid chaos from your FYP to TV… and nothing is off limits.
Quote from Alix Earle: “I share a lot of my life on social media, and people think they know everything there is to know about me and my family, but honestly, there’s still so much more. We are so happy that the show found a home with Netflix. At its core, this show is about our fun, loving, sometimes chaotic modern family, and how we always show up for each other through it all.”
Production Company: Fulwell Entertainment
Executive Producers: Ben Winston, Paul Loban and Charlie Van Vleet for Fulwell Entertainment, and David Grutman’s DGN Studios with Evan Rosenfeld
Alix Earle Bio: Alix Earle is a leading global social media personality, acclaimed for her incomparable online engagement which has been described by media and brands as the “Alix Earle [sold out] Effect,”. Her rapid rise in popularity and her unique ability to connect with mass audiences across multiple demographics is a result of her unexpected reality and candid humor, paired with her authentic beauty, fashion, and lifestyle tips. Earle has collaborated with and invested in brands including poppi and SipMARGS, appeared in major brand campaigns and Superbowl spots, and launched her own philanthropic initiative, Serving in Heels. She is also the creator and host of the hit Hot Mess vlog-style podcast.
Ashtin Earle Bio: Ashtin Earle is a digital creator and Gen Z trendsetter known for her effortlessly cool and candid glimpse into life as a New York City it girl. With a rapidly growing following of over 1.9 million across platforms, she’s partnered with brands including Michael Kors, COACH, Tory Burch, Edie Parker, and SKIMS. Ashtin has been featured in NYLON, Cosmopolitan, InStyle, Bustle, PAPER, Interview Magazine, V Magazine, and on the cover of Vogue Turkey. Now based in NYC after graduating college, she’s entering an exciting new chapter with major projects ahead.
(Photo credit: Cody Li)
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