#FIRSTLOOK: “HEATED RIVALRY” FLEECE JACKET TO GET RELEASE

Accent Aigu Entertainment today announced a new partnership with Province of Canada, a Canadian-owned and operated apparel company, to produce the now-iconic fleece jacket from the Crave Original series Heated Rivalry.

First seen on screen in episode two as part of the team Canada uniform worn by Shane Hollander, the fleece jacket quickly became one of the character’s most recognizable looks, sparking widespread enthusiasm across social media and prompting countless direct requests from fans eager to own a piece of Heated Rivalry history.

The jacket will be produced and distributed out of Canada by Province of Canada, known for its commitment to quality craftsmanship and responsible manufacturing.

In addition to meeting overwhelming fan demand, the partnership reflects a shared commitment to giving back. Ten percent (10%) of all proceeds from the fleece jacket’s sales will be donated to a charitable organization, to be announced at a later date.

“Fans are the heart of Heated Rivalry, and this is entirely because of them,” said executive producers and co-presidents of Accent Aigu Entertainment, Jacob Tierney & Brendan Brady. “We’ve listened closely to what they’ve been asking for, and the fleece jacket has been at the top of that list. We’re so excited to partner with Province of Canada. As a Canadian-based, independent apparel brand that does amazing work sourcing and manufacturing high-quality clothing, we share a common ethos. We look forward to bringing it to life with the creativity and care fans expect, while also supporting a meaningful cause.”

“We’re incredibly honoured to partner with the Heated Rivalry team to bring this fleece to life here in Canada,” said Julie Brown and Jeremy Watt, Co-Founders of Province of Canada. “Producing the fleece in Canada was a shared priority, and a key part of making this piece feel meaningful and true to the story behind it.”

Additional details regarding pricing, availability and release date will be shared soon. Sign up at provinceofcanada.com/heatedrivalry to be among the first to know when the jacket is available for pre-order or purchase.

Follow the official Heated Rivalry Instagram account and heatedrivalry.com, as well as Province of Canada’s Instagram for updates.

ABOUT ACCENT AIGU ENTERTAINMENT
Founded in 2023 by writer, director, and producer Jacob Tierney and Brendan Brady, Accent Aigu Entertainment is a next-generation Canadian production company focused on developing and producing premium scripted content for global audiences. Jacob and Brendan bring a wealth of experience from the Canadian film and television landscape. Prior to launching Accent Aigu, the duo spent four years collaborating on more than 40 episodes of the acclaimed series Letterkenny and its spinoff, Shoresy. Accent Aigu Entertainment is the natural evolution of that collaboration. Visit accent-aigu.ca for more information. Accent Aigu Entertainment is repped by CAA . Their attorney is Jayme Alter of Dentons Canada LLP.

ABOUT PROVINCE OF CANADA
Province of Canada is a Toronto-based clothing brand that manufactures all their products in Canada and is focused on thoughtful design, quality materials, and products that celebrate Canadian culture in a modern way. Built on a mix of nostalgia, sport, and everyday essentials, the brand creates pieces that feel familiar and purposeful — designed to be worn often and kept for a long time.

ABOUT HEATED RIVALRY
Created by award-winning Canadian writer, director, and producer Jacob Tierney (Letterkenny, Shoresy), Heated Rivalry is the epic story of hockey’s steamiest secret between two of the sport’s biggest stars, Shane Hollander (Hudson Williams) and Ilya Rozanov (Connor Storrie), whose rivalry is matched only by their magnetic pull toward each other. What starts as a secret fling between two rookies turns into a years-long journey of love, denial, and self-discovery. Heated Rivalry is produced by Accent Aigu Entertainment in association with Crave (Bell Media).