#FIRSTLOOK: UPCOMING “BRIDGERTON” SEASON 4 FAN ACTIVATIONS AND EVENTS

The ‘Season of Love’ is upon us: unmask your fairytale and step into the world of Bridgerton through events, partnerships and activations across the globe. Season 4 of this captivating series will premiere in two batches on January 29 and on February 26, 2026, but fans will be able to immerse themselves in the rich regency world of the ton through various touchpoints starting today. Visit the Season of Love hub for all the details.

“Bridgerton continues to ignite a passionate global fandom, uniting audiences around a once-underserved genre and proving that romantic stories are truly universal,” said Marian Lee, Chief Marketing Officer, Netflix. “The excitement for Season 4 is at an all time high and we have many plans to delight and continue deepening our engagement with fans. From unique collaborations with beloved brands to bringing our world premiere to Paris for the first time—the City of Love and where Luke Thompson grew up—to cast appearances and fan events around the world, from Brazil to South Africa.”

“With the launch of this year’s Season of Love campaign, we are expanding all of the ways that fans are able to engage with the Bridgerton brand,” said Chris DiIorio, Co-President and Chief Marketing Officer of Shondaland. “From virtual experiences at the premiere, new partners such as Dove and Pandora, and continuing our relationship with brands such as Liberty of London, Walmart, and NYX Professional Makeup we have created more opportunities than ever for our fans to bring the Bridgerton universe into their everyday lives.”

RED CARPET PREMIERE
We ask fans to say oui! and revel in the merriment of the red carpet premiere in Paris with an exclusive livestream on January 14 hosted by Clara Amfo and Karima Charmi. Watch the cast arrive in style and gain exclusive insights about the season ahead. Executive Producer Shonda Rhimes, season 4 leads: Luke Thompson and Yerin Ha, showrunner Jess Brownell and many more of your favorite stars will dish on what fans can expect. Be the diamond of the season and enjoy an exclusive screening of episode 1 after the red carpet concludes. The event will be available on Tudum.com for fans to join from anywhere in the world. Click here to RSVP for the event of the season (of love) and click here to read more about the new season.

BRIDGERTON PODCAST
Netflix and Shondaland will also be debuting the fourth season of the fan favorite Bridgerton podcast with a brand new host, Alison Hammond (Great British Bake Off/This Morning). The six-episode podcast series will enchant viewers and deep dive into everything and everyone you love in the ton. This is the first series companion podcast that will be available to watch on Netflix (US) and will be available on YouTube globally (ex-US). It can also be heard across podcast platforms Apple, Spotify, etc. around the globe. More details will be announced soon.

FAN ACTIVATIONS
Bridgerton is coming to the fans and bringing the magic of the series in over 20 countries with bespoke activations. Fans will feel the love in Australia, Brazil, Italy, Mexico, The Netherlands, Poland, Romania, Spain, South Africa, The U.K. and more will have the chance to frolic at masquerade balls, hear original Bridgerton-inspired songs, custom pop-ups, carnivals and one-of-a-kind experiences in their regions.

The fan-favorite Bridgerton, A Candlelight Experience showcases the best songs from the acclaimed series amidst the glow of thousands of candles. The concert series is currently touring all over the world with new dates being added regularly.

Now open in Philadelphia and Dallas, Netflix House is free to enter and explore with a mix of complimentary and paid offerings, including Bridgerton-themed photo opportunities, games, menu items and exclusive merchandise.

Additionally at Netflix House Philadelphia in the month of February, fans can delight in high tea service, exclusive Bridgerton viewing experiences in the TUDUM theater as well as new merchandise available for purchase.

COLLABORATIONS

Fans can continue to embrace the world of Bridgerton and aspire to live like one with a wealth of new products and collaborations, including for the first time ever: a personal care collection from Dove, a new jewelry line from Pandora, and a new official Bridgerton fragrance collection created by COTY. A selection of recently launched partnerships and product collections is highlighted below, with many more to be announced and released later in January and February to coincide with Season 4.

Dove: A first-time partner for the series, the Dove x Bridgerton Limited-Edition Collection transforms everyday rituals into royal indulgence with four enchanting scents, nourishing formulas and bespoke packaging inspired by the romance, mystery and opulence of the ton. Available now globally, and only at Target in the U.S.

Pandora: A new “Rules to Love By” jewelry collection invites Bridgerton fans to celebrate love and friendship on their own terms, with a campaign starring Bridgerton leads Hannah Dodd, who plays Francesca Stirling, and Claudia Jessie playing Eloise Bridgerton. The globally-available, 14-piece collection launches January 15th in Pandora stores and online. Pandora jewelry will appear in the second batch of Season 4. Visit here for more details.

Bridgerton Fragrances by COTY: The first official Bridgerton Eau de Parfum collection is launching with: Dearest Tempting Peach, Dearest Rebel Vanilla, Dearest Graceful Hydrangea scents. With each Eau de Parfum, a new tale of olfactive drama unfolds: who will be the fragrance diamond of the season? The collection launches later this month at mass and specialty beauty retailers globally.

NYX Professional Makeup: This past Halloween season, NYX launched their first limited-edition collection inspired by the enchanting world of Bridgerton. The collection of palettes, highlighters, eye liners and lip gloss offered a fresh take on Halloween makeup trends by partnering with globally renowned SFX makeup artist, Mimi Choi, to co-create four illusion “Mask On” makeup looks celebrating masquerade-inspired artistry alongside beloved characters and themes from the series. Stay tuned for another exciting unveiling coming your way soon!

Walmart: From tea time essentials to beauty finds, the Season of Love hosting, gifting, and self-care collection will elevate any occasion at affordable prices. Each piece is designed to help you romanticize everyday moments, transforming routines into your own personal fairytale. As the Season of Love unfolds, discover even more with romantic styles, journals, and gifts for the gentle reader. Available for a limited time beginning this month, only at Walmart.

Liberty Fabrics: A match made in high society – Liberty Fabrics and Bridgerton introduce a new collection adorned with signature botanical designs. From fashion to home and confectionery, delight in a world where Regency elegance and Liberty craftsmanship meet, bringing luxury to the everyday. Discover a visionary, contemporary take on London’s 19th century high society as you are transported into Bridgerton and Liberty Fabrics’ captivating world. The collection launches later this month.

BRIDGERTON S4

Part 1 Premiere Date (episodes 401-404): January 29, 2026

Part 2 Premiere Date (episodes 405-408): February 26, 2026

Synopsis: From Shondaland and Jess Brownell, BRIDGERTON returns for a fairy-tale inspired fourth season. Bohemian second son Benedict Bridgerton (Luke Thompson) refuses to settle down, despite pleas to the contrary from matriarch Lady Violet Bridgerton (Ruth Gemmell). Until — at Violet’s masquerade ball, Benedict is awestruck by a masked, mysterious Lady in Silver. With the reluctant help of his sister Eloise (Claudia Jessie), Benedict sets out in society to uncover the young lady’s identity. But in fact, his heart’s desire is not in society at all — she is a resourceful maid called Sophie Baek (Yerin Ha), working for the formidable Lady of the house, Araminta Gun (Katie Leung).

When fate brings Benedict and Sophie back together, Benedict wrestles between the reality of his affection for this intriguing maid and the fantasy of the Lady in Silver — unaware that they are the same person. Will Benedict’s inability to see these women as one in the same derail the undeniable spark between him and Sophie? And can love truly conquer anything — even a cross-class connection forbidden by society?

Inspiring Benedict’s journey are the marriages of his siblings —including Francesca (Hannah Dodd) to John Stirling (Victor Alli), and Colin (Luke Newton) to Penelope (Nicola Coughlan), who faces new challenges as a now public gossip columnist.

Episode Count: 8
Filming Location: London
Showrunner/ EP: Jess Brownell
Executive Producers: Shonda Rhimes, Betsy Beers, Tom Verica, and Chris Van Dusen