#FIRSTLOOK: JUST FOR LAUGHS APPOINT ALEXANDRA AVON AS VP, STRATEGIC ALLIANCES AND BRAND PARTNERSHIPS

The Just For Laughs Group is proud to announce the appointment of Alexandre Avon as Vice President, Strategic Alliances and Brand Partnerships. A recognized strategist in the cultural and entertainment industries, Alexandre will be responsible for designing and implementing innovative strategies to create long-term synergies between Just For Laughs and its partners.

This new vice presidency marks an important milestone in our ambition to make strategic alliances a cornerstone of our business model. By activating creative, year-round collaborations across our many properties and digital media — and no longer solely during our festivals — we are strengthening our brand relationships and fueling the growth of our group in Quebec, across Canada, and internationally.

With nearly twenty years of experience in sales, marketing, content distribution, commercial partnerships and go-to-market strategies, Alexandre Avon has built a solid track record marked by major achievements. A unifying leader and seasoned strategist, he has led multidisciplinary teams and spearheaded projects with international reach. Deeply connected to both creators and partners, Alexandre stands out for his ability to transform opportunities into tangible growth drivers, combining vision, creativity and performance.

“I’m excited to take on this new role. I believe in partnerships where two brands align to grow together — and have fun doing it. When the vision is shared, the strategy is sound and people remain at the centre, you build alliances that generate value far beyond expectations,” says Alexandre Avon, Vice President, Strategic Alliances and Brand Partnerships.

“Over the past eight years, Alexandre has demonstrated an exceptional ability to build strong bridges between our teams and our partners. His business instincts, strategic mindset and commitment to excellence have directly contributed to the success of our projects and to the international reach of the Just For Laughs Group. His appointment reflects our ambition to build a strong, agile and innovative organization where strategic alliances become drivers of growth and influence. Alexandre perfectly embodies this vision and the collaborative culture that sets us apart,” says Sylvain Parent-Bédard, President of the Just For Laughs Group.

ABOUT JUST FOR LAUGHS
Founded in 1983, Just For Laughs is a global comedy leader and organizes the world’s largest comedy festival in Montreal, along with festivals in Quebec City, Toronto, Vancouver, Sydney, Singapore and Bermuda. The company has launched the careers of numerous renowned comedians and entertains millions of spectators each year through its festivals and content distributed in more than 150 countries. Just For Laughs also produces shows and musical comedies and is the organizer of the “ComedyPRO” conference.